S2E3 - David Marine: Navigating Real Estate Marketing with Anywhere Brands CMO

In this episode of Work Hard, Play Hard, and Give Back - A Real Estate Podcast, we sit down with David Marine, Chief Marketing Officer of Anywhere Brands, the parent company behind Coldwell Banker, Century 21, ERA Real Estate, and Better Homes and Gardens Real Estate.With over 22 years of experience in real estate marketing, David shares his incredible journey from creating the first digital listing presentation to pioneering social media in the industry by launching the first-ever Facebook page for real estate.We dive into:The evolution of real estate marketing and brandingHow Coldwell Banker’s Move Meter campaign revolutionized consumer engagementThe power of brand legacy and staying relevant in a changing industryHilarious behind-the-scenes stories, including his unforgettable interview with Shaquille O'NealDavid also provides actionable insights on how agents can:Stand out with unique value propositionsMeasure marketing success with ROI-focused strategiesLeverage brand recognition to pre-sell clientsThank you for listeningStay connected with us:Facebook: facebook.com/cbamhomesInstagram: instagram.com/cbamhomesTwitter: twitter.com/cbamhomesLinkedIn: linkedin.com/company/cbamhomesVisit our website: cbamhomes.comInterested in a career in real estate?Join our team: careers.cbamhomes.comNeed to get licensed?New York Real Estate Salesperson Classes: resnys.com/77-hr-new-york-real-estate-salesperson-classes-cb/