S2E3: SEO + AI + Revenue-driven Featuring Tom Winter

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/biQ7xZioaPMWhat do AI and SEO have in common? A lot.Tom Winter dives deep into the role of marketing in driving revenue, using AI for SEO and content, and the significance of pricing in marketing.I learned a lot from Tom and think you will too.In our conversation, Tom touches on how:Marketing should drive revenue and have a measurable impact on the company's goals.Embracing failure and learning from mistakes is essential for growth and improvement.Pricing plays a significant role in marketing and should encourage value and usage rather than limiting it. To work effectively with AI, think about how you can add value and treat AI as a teammate.Sharing knowledge and secrets can bring greater value and opportunities.Chapters00:00 // The Role of Marketing in Driving Revenue03:10 // Defining Metrics and Goals in Marketing05:45 // Embracing Failure and Learning from Mistakes08:19 // The Importance of Pricing in Marketing12:59 // The Future of SEO and Search20:36 // The Marriage of AI and SEO25:24 // Using AI as a Co-Writer28:58 // The Implications of AI in Marketing36:13 // The Future of Voice Search38:58 // Leveraging AI in SEO39:52 // Optimizing SEO and Website Content42:46 // Using AI as a Search Engine45:17 // Adding Value with AI46:34 // Treating AI as a Teammate47:23 // The Importance of Context48:01 // The Value of Sharing51:01 // Understanding People and Emotions53:04 // The Joy of Learning// GUEST LINKS //Tom's LinkedIn SEOwind (tool)// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.