S2E42: Sports Bras & Start Ups with Catherine Betts of Betts Fit

Full show notes and brand story here: https://runliftmompod.com/sports-bras-&-start-ups-with-catherine-betts-of-betts-fit/  2:00 update on how business and life has changed with COVID 4:00 background in fitness industry and path to entrepreneur 5:30 beginnings of the bra lab, early prototype for a G cup size 7:00 how pregnancy changed the business 11:00 filling a need for women who have to get custom bras or wear 3 at a time 15:00 patent filled design to help posture  17:00 delegate a full plate 19:00 growing a network for your brand (boy, does this run parallel to ZYIA!) 20:00 fitness advice for new moms. What gives you joy?  22:00 how conventional sports bras on the market fail women 24:00 Betts Fit Bra intelligent design sports bra, intended for function and versatility 25:00 work to live and life balance 26:00 self talk rapid fire 28:00 discipline learning opportunities 29:00 this or that 30:00 advice for younger self  Connect with Catherine and check out the sports bra, now in prelaunch for a summer release! The Betts Fit Instagram page will keep you in the know so you can be first in line. You can see from the fit guide and testimonials that this is a very different sports bra- even a ZYIA Active rep can see that! The podcast episode associated with this post is made possible by your support of my own training offering,  ZYIA Active business, and a partnership with Woofy and Red H Nutrition (use RUNLIFTMOM to save 15% on anything)