S2E7 - Part 2: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce

This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam. Discover insights on: 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia. 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation. 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance. 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG. 💡 Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce. Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.