ecommert Podcast

In this episode of the ecommert® Podcast (Part 2), we continue the conversation with Rishika Choumal to explore how innovation, data, and AI are reshaping the future of retail media. As the industry moves beyond experimentation, Rishika shares how leading companies like Henkel are testing new approaches across first-party data, audience strategy, and AI-driven optimization — all while navigating talent gaps, evolving tools, and increasing complexity. From predictive bidding to data clean rooms and upskilling teams, this episode dives into what it really takes to stay competitive in a fast-changing commerce landscape. In this episode, you'll learn: 🔹 Retail Media Innovation: How brands are leveraging retailer first-party data to build smarter audiences.  🔹 AI in Action: Using AI for bidding, budget allocation, and performance optimization — beyond just content. 🔹 Smarter Spending: Why efficiency matters more than increasing media budgets. 🔹 Data & Talent Gap: The reality of data clean rooms, SQL skills, and building the right teams. 🔹 Upskilling at Scale: How global organizations are training teams across regions and functions. 🔹 Future of AI in Commerce: What brands really want from AI (and what's still missing). 🔹 Career Advice: Why data skills are becoming essential for the next generation in digital commerce. 🔹 Collaboration as Advantage: Why "collaborative is the new competitive." About the Guest: Rishika Choumal is the Global Retail Media Lead at Henkel, where she drives global strategy across retail media, performance marketing, and digital commerce. With a strong background in consumer psychology and full-funnel media planning, she brings a unique perspective on how brands can connect data, media, and real business impact. 🌐 More insights: https://www.ecommert.ai Mert Damlapinar | ecommert About ecommert: We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. 🎧 Thanks for tuning in to the ecommert podcast.

In this episode of the ecommert® Podcast, we sit down with Rishika Choumal to explore how retail media is evolving into a measurable, full-funnel growth driver for modern CPG brands. As digital and in-store worlds continue to merge, Rishika shares how leading companies like Henkel are redefining success through smarter measurement, sharper investment strategies, and deeper integration across channels. From breaking down silos to connecting media spend with real business outcomes, this conversation dives into what it truly takes to win in today's commerce landscape. In this episode, you'll learn: 🔹 Measurement in a Blended World: How brands connect online performance with in-store sales impact. 🔹 Smarter Media Investments: Why CPG companies are becoming more selective and data-driven. 🔹 Retail Media Beyond Silos: Integrating retail media into overall brand and marketing strategy. 🔹 Short-Term vs Long-Term Impact: Balancing performance marketing with brand building. 🔹 First-Party Data & Personalization: Unlocking growth through better targeting and consumer insights. 🔹 The Future of Retail Media: Why measurement, accountability, and integration will define the next phase. About the Guest: Rishika Choumal is the Global Retail Media Lead at Henkel, where she drives global strategy across retail media, performance marketing, and digital commerce. With a strong background in consumer psychology and full-funnel media planning, she brings a unique perspective on how brands can connect data, media, and real business impact. 🌐 More insights: https://www.ecommert.ai Mert Damlapinar | ecommert About ecommert: We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. 🎧 Thanks for tuning in to the ecommert podcast.

In this episode of the Ecommert Podcast, we sit down with Alberto Kechler, Global Head of E-commerce for Arla Foods, at their Utrecht offices in the Netherlands. We explore the massive shift from e-commerce hypergrowth to a mature, omnichannel landscape—where breaking down organizational silos is the key to creating a channel-less consumer experience. Alberto shares his journey from 15 years in digital commerce across giants like Nestle and Mondelez to leading the omnichannel transformation at Arla Foods. We discuss why the future of e-commerce isn't just about standalone digital teams—it's about embedding e-commerce expertise directly into local business units. In this episode, you'll learn: 🔹 The Omnichannel Shift: Why the industry is moving away from siloed e-commerce teams toward a fully integrated, channel-less approach. 🔹 "Click and Cook" Case Study: How Arla successfully turned 35 million recipe searches into 1 million shoppable carts in Denmark using API integration. 🔹 Retail Media ROI: Why every retail media investment must have a positive impact on sales, and how to navigate fragmented retailer data. 🔹 Mastering the Digital Shelf: Why perfecting the basics of content, imagery, and availability remains vital before adopting advanced AI and conversational search. 🔹 The JBP Advantage: How clear budget allocation, data, and cross-functional collaboration empower brands during Joint Business Plan (JBP) negotiations with retailers. About the Guest: Alberto Kechler is the Global Head of E-commerce for Arla Foods. With over 15 years of experience in the digital commerce space, including leadership roles at Nestle and Mondelez, Alberto is now focused on driving omnichannel transformation, retail media excellence, and seamless consumer experiences for one of the world's largest dairy cooperatives. 🌐 More insights: https://www.ecommert.ai Mert Damlapinar | ecommert About ecommert: We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

In this episode of the Ecommert Podcast, we sit down with Jeong Woo, Director of Brand Partnerships at Instacart, at Instacart's headquarters in New York. We explore the transformation of Instacart from a grocery delivery platform into a full-scale retail media and ad tech ecosystem powering over 240 retail partners. Jeong shares her journey across Microsoft, Amazon, and Pinterest, and how those experiences shaped her perspective on digital media, data, and commerce. We dive into how Instacart is helping CPG brands reach consumers both on and off the platform, and why the industry is moving toward a world where everything is shoppable and friction in the shopper journey is minimized. We also discuss how retail media is evolving beyond lower-funnel tactics into full-funnel strategies, powered by first-party data, advanced targeting, and closed-loop measurement. In this episode, you'll learn: 🔹 The Evolution of Instacart: From last-mile delivery to a grocery technology company powering over 240 retailers with white-label retail media solutions. 🔹 Retail Media at Scale: How brands can reach consumers across on-site and off-site channels, including social, CTV, and programmatic. 🔹 Everything Is Shoppable: Why CPG brands are pushing for frictionless experiences and how reducing clicks is reshaping the consumer journey. 🔹 First-Party Data & Targeting: How Instacart leverages its data to help brands reach high-intent, lapsed, and new-to-brand consumers. 🔹 Incrementality & Measurement: How brands can measure true impact through lift studies, closed-loop attribution, and third-party partnerships like Circana. 🔹 From Search to Discovery: The rise of inspirational formats like shoppable recipes, bundles, and occasions to drive awareness and new customer acquisition. About the Guest: Jeong Vu is the Director of Brand Partnerships at Instacart, where she leads strategic relationships with CPG brands, primarily in the beverages category. With a career spanning Microsoft, Amazon, and Pinterest, Jeong brings deep expertise in digital advertising, retail media, and commerce strategy, helping brands drive measurable growth through data-driven solutions. 🌐 More insights: https://www.ecommert.ai Mert Damlapinar | ecommert About ecommert: We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. 🎧 Thanks for tuning in to the ecommert podcast.

In this episode of the Ecommert Podcast, we sit down with Stephen Howard-Sarin, Managing Director of North America for Criteo , at the Commerce Media Brands Summit in Atlanta . We explore the massive reinvention happening in the retail media landscape—from solving buy-side fragmentation to the explosion of AI-driven conversational commerce. Stephen shares his journey of over a decade in commerce media, having built giant advertising businesses at eBay, Walmart Connect, and Instacart before joining Criteo . We discuss why the industry is shifting away from trade spend constraints, the reality of shopping within Large Language Models (LLMs), and how brands must prepare for a future where product discovery starts with a picture rather than a keyword. In this episode, you'll learn: 🔹 The Retail Media Reinvention: Why the industry is shifting toward buy-side tool consolidation, allowing brands to seamlessly manage campaigns and reach audiences across multiple retail networks. 🔹 Trade Spend vs. True Media: The defining line of retail advertising—"it's not advertising if the advertiser can't say no"—and how brands are capping trade investments to focus on real media ROI. 🔹 The AI Checkout Delusion: Unpacking the Silicon Valley myth around LLM checkouts, with predictions that only 2% of e-commerce transactions will actually happen inside an AI chat by 2029. 🔹 Picture vs. Keyword: How multimodal AI is fundamentally changing product discovery, moving from traditional search terms to contextual, image-based conversations. 🔹 The AI "Black Box": The new challenges of closed-loop attribution when consumer discovery and consideration happen through ambiguous chatbot conversations before the actual purchase. About the Guest: Stephen Howard-Sarin is the Managing Director of North America for Criteo . With over a decade of pioneering experience in the commerce media space, Stephen has played pivotal roles in building and scaling giant advertising businesses at eBay, Walmart Connect, and Instacart . At Criteo, he focuses on turning complex retail media fragmentation and the rise of conversational AI into scalable growth strategies for brands and retailers alike. 🌐 More insights: https://www.ecommert.ai Mert Damlapinar | ecommert About ecommert: We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

In this episode of the Ecommert Podcast, we sit down with Alberto Kechler, Global Head of E-commerce for Arla Foods, at their Utrecht offices in the Netherlands. We explore the massive shift from e-commerce hypergrowth to a mature, omnichannel landscape—where breaking down organizational silos is the key to creating a channel-less consumer experience. Alberto shares his journey from 15 years in digital commerce across giants like Nestle and Mondelez to leading the omnichannel transformation at Arla Foods. We discuss why the future of e-commerce isn't just about standalone digital teams—it's about embedding e-commerce expertise directly into local business units. In this episode, you'll learn: 🔹 The Omnichannel Shift: Why the industry is moving away from siloed e-commerce teams toward a fully integrated, channel-less approach. 🔹 "Click and Cook" Case Study: How Arla successfully turned 35 million recipe searches into 1 million shoppable carts in Denmark using API integration. 🔹 Retail Media ROI: Why every retail media investment must have a positive impact on sales, and how to navigate fragmented retailer data. 🔹 Mastering the Digital Shelf: Why perfecting the basics of content, imagery, and availability remains vital before adopting advanced AI and conversational search. 🔹 The JBP Advantage: How clear budget allocation, data, and cross-functional collaboration empower brands during Joint Business Plan (JBP) negotiations with retailers. About the Guest: Alberto Kechler is the Global Head of E-commerce for Arla Foods. With over 15 years of experience in the digital commerce space, including leadership roles at Nestle and Mondelez, Alberto is now focused on driving omnichannel transformation, retail media excellence, and seamless consumer experiences for one of the world's largest dairy cooperatives. 🌐 More insights: https://www.ecommert.ai Mert Damlapinar | ecommert About ecommert: We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

In this episode of the Ecommert Podcast, we sit down with Germán Loewe, Founder and CEO of Shalion, at their New York offices. We explore the massive shift from descriptive analytics to prescriptive AI—where "agentic systems" don't just show you data, but tell you exactly what to do next. Germán shares his journey from academic decision science and consumer intelligence to building Shalion, a global leader in retail media and digital shelf analytics. We discuss why the future of e-commerce isn't about more dashboards—it's about closing the loop between insight and execution. In this episode, you'll learn: 🔹 The Shift to Prescriptive AI: Why the industry is moving from "monitoring KPIs" to AI that recommends specific commercial actions. 🔹 "Maestro" & Agentic Systems: How Shalion's new LLM agents allows brands to query data conversationally and generate charts on the fly. 🔹 Holistic Share of Voice: Why scraping search results isn't enough, and how Shalion captures the "consumer view" by integrating paid, organic, and retail media signals. 🔹 Closing the Loop: How AI can identify underperforming content and automatically suggest improvements to your PIM system. 🔹 The JVP Advantage: How to use AI to build business cases for tough negotiations with top-tier retailers. About the Guest: Germán Loewe is the Founder and CEO of Shalion. With a background in decision science and a successful exit in the consumer intelligence space (NetQuest), Germán is now focused on helping global brands master e-commerce performance through advanced data architecture and AI. 🌐 More insights: https://www.ecommert.ai  Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.  Thanks for tuning in to ecommert podcast.    

Episode 2 is live with Bastien Parisot (CIO/CDO, @Reckitt). In this conversation, we explore what it really takes to scale AI inside a global CPG, from data foundations to agentic workflows and execution at speed. This episode goes beyond buzzwords and into the hard parts: integrating legacy systems, enabling adoption, and building AI capabilities that deliver measurable business outcomes. What you'll learn in Episode 2: 🔹Agentic workflows: how to get performance insights in under a minute 🔹 Agents vs autonomous agents: what "closing the loop" really means 🔹 Why SAP and ERPs won't disappear, and why the bridge is the hardest part 🔹 Cloud as the testing engine (when data is in the right place) 🔹 AI transformation is execution, not experimentation If you're leading digital commerce, retail media, data, or transformation in CPG, this is a must-watch. #EcommertPodcast #Reckitt #AIinCommerce #DigitalTransformation #CPG #RetailMedia #FMCG #AIAdoption Mert Damlapinar About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

The Future of CPG Retail Media | ecommert Podcast   Retail media is rapidly evolving from a performance channel into a core growth engine for CPG brands. In this episode of the ecommert Podcast, we dive deep into what's next for retail media, data integration, and shopper-centric measurement.   🎙 Featured Guests   Celia Van Wickel Director of Digital Commerce, Russell Stover   Maria Fernanda Gil Tamayo Former Senior Marketing & Digital Integration Manager, Coca-Cola FEMSA   💡 What we cover in this episode:   How retail media is reshaping the CPG go-to-market model The challenges of real-time data, attribution, and post-purchase analytics Why "more data" doesn't always mean better decisions Aligning media, commerce, and shopper behavior across retailers What the next phase of retail media maturity looks like     This conversation goes beyond buzzwords, focusing on practical realities, organizational challenges, and the decisions CPG leaders must make as retail media becomes central to growth.   🔔 Subscribe for more insights on CPG, retail, AI, and commerce transformation. 📩 Follow ecommert® for weekly insights from industry operators and leaders.  

Scaling AI Beyond Pilots: Inside Reckitt's Enterprise Transformation In this episode of the Ecommert® Podcast, we sit down with Bastien Parizot, SVP IT & Digital, Marketing & Transformation / CIDO Emerging Markets at Reckitt, to explore what it really takes to scale AI across a global CPG powerhouse. Bastien shares how Reckitt is moving beyond pilots to build enterprise-wide intelligent platforms — starting with their "Insights Engine." 🔑 Key Highlights • Deep & Narrow AI: Why Reckitt prioritizes focused deployment over broad experimentation. • Data Depth Shock: Why automotive data now rivals CPG in scale and precision. • Brand Search Disruption: How GPTs will shrink digital shelf visibility to one or two answers. • AI Without FOMO: Avoiding the "shiny object" trap to deliver measurable value. • Responsible AI: How Reckitt enforces transparency and human oversight across solutions. A sharp, reality-driven look at how CPG leaders are navigating the next wave of AI transformation. 🎥 Watch or listen on your favorite platform: Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

Most brands miss this when adopting AI… It's not about adding tools, it's about changing how decisions are made. From day-one retail media bets to scaled CDPs and first-party data control, this episode explores what brands actually need to enable smarter, faster, and shopper-led growth. 🎙️ Featuring: Jessica Wegner, Senior Vice President Retail Media at Douglas Abhishek Ahluwalia, Global Director of eCommerce at Mondelēz International  Andrew Pearl, VP of Industry Insights at Profitero+ 💡 Learn how leading brands are: Building playbooks from scratch Bridging offline + online media impact Scaling AI content with real measurement in mind Watch now to understand the real unlocks behind retail media, AI, and omnichannel advantage 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.   About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

From Groceryshop Las Vegas 2025, this episode of Pulse of the Retail Industry dives deep into what's really driving innovation across digital shelf, omnichannel, retail media, and AI adoption in CPG. Hear unfiltered insights from: 🗣️ Ben Miller, Vice President Shoptalk / Groceryshop 🗣️ Grace Liesch, Enterprise Sales Director – MikMak 🗣️ Erik Mitchell, CEO – Seek 🗣️ Adam Zimmerman, Co-founder – Ideal™ by Design House 🗣️ Catherine Nickerson, Sr. Director, Industry Strategy – Blue Yonder 🗣️ Gilbert Hernandez, AI Sales Engineer – IBM 🗣️ Greg Stevens, CEO – Osmos 🗣️ Megan Murphy, Sr. Director of Marketing – Stackline 🗣️ Jason Busch, Co-Founder – Gain 💡 From agentic AI in commerce to retail data collaboration, this episode reveals the real conversations happening on the ground at Groceryshop. 🎥 Watch or listen on your favorite platform: 🌐 More insights: https://www.ecommert.ai Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

What does AI really mean for CPG? 🚀 In this medley episode, leaders from L'Oréal, Tesco Media, Shalion, Vizit, and Pentalog share how they're using AI to transform retail media, shopper insights, and digital commerce. 🔥 Key Insights • AI as an "employee," not just a tool • Rise of agentic systems for end-to-end problem solving • Smarter shopper segmentation across D2C, retailers & publishers • L'Oréal's One Consumer project → building unified IDs through clean rooms  • Collaboration over silos: collectively creating value with partners 🎤 Featuring: Jack Lindberg – Shalion Andreas Reiffen – Pentaleap Florian Clemens – Tesco Media Jehan Hamedi – Vizit Glenn Cloarec – L'Oréal 👉 Watch the full episode on your preferred channels: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj 🌐 Learn more at: https://www.ecommert.ai/

In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that's transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape. From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world. Highlights include: Jihan Hodi's Journey from Family Entrepreneurship to Visual Intelligence The Rise of Visual Content in Consumer Decision-Making Vizit's Audience Lenses and Predictive AI Technology The Link Between Retail Media, Traffic, and Conversion Rates Solving Content Challenges in CPG and Digital Shelf Strategies How Brands Like Mars and L'Oréal Use Vizit to Drive Growth Global Differences in Consumer Visual Preferences Real-Time Content Optimization and the Future of Visual Commerce Advice for Future Leaders in Digital Retail 🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too. 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that's transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape. From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world. Highlights include: Jihan Hodi's Journey from Family Entrepreneurship to Visual Intelligence The Rise of Visual Content in Consumer Decision-Making Vizit's Audience Lenses and Predictive AI Technology The Link Between Retail Media, Traffic, and Conversion Rates Solving Content Challenges in CPG and Digital Shelf Strategies How Brands Like Mars and L'Oréal Use Vizit to Drive Growth Global Differences in Consumer Visual Preferences Real-Time Content Optimization and the Future of Visual Commerce Advice for Future Leaders in Digital Retail 🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too. 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment.  Highlights include:    Jack Lindberg's Career Journey from Music to Digital Commerce  Key Challenges in Digital Shelf and Retail Media  The Role of Menus and Delivery Apps in Retail Strategy  Branding, Distribution, and Measurement in Digital Menus  AI's Expanding Role in Retail Media and Customer Experience  The Rise of Contextual Shopping and AI Personalization  Future Trends in Data Utilization and Digital Commerce    Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment.  Highlights include:    Jack Lindberg's Career Journey from Music to Digital Commerce  Key Challenges in Digital Shelf and Retail Media  The Role of Menus and Delivery Apps in Retail Strategy  Branding, Distribution, and Measurement in Digital Menus  AI's Expanding Role in Retail Media and Customer Experience  The Rise of Contextual Shopping and AI Personalization  Future Trends in Data Utilization and Digital Commerce    Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

In this episode of The Ecommert Podcast, industry experts discuss the evolution of team structures within large-scale and agile environments, emphasizing the need for agility and fast decision-making. The conversation highlights the integration of traditional and digital commerce capabilities, with insights from Bayer and Coca-Cola on removing bureaucracy and fostering innovation.   The speakers also explore Coca-Cola's initiatives since 2019 to build a digital-forward commercial strategy, including leadership programs and practical training on AI tools. Additional focus is on how Mondelez's retail media team manages performance media buying, content generation, and measurement in collaboration with retail partners.   The episode underscores the importance of capability as a strategic choice and the need to upskill teams for future success in the digital and e-commerce landscapes.   Highlights include: Introduction to Team Structures and Evolution Infusing Agility in Team Operations Organizational Capability as a Strategic Choice Managing Agility for Fast Decision Making Building Cross-Functional Digital Capabilities Coca-Cola's Digital Acceleration Program Leadership and Practical Training Programs Empowering Teams with AI and Technology Monthly Learn at Lunch Sessions Global Strategy and Key Pillars Retail Media and Measurement   Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert  

In this episode of The Ecommert Podcast, delves into the impact of AI initiatives on business strategies, marketing, and digital channels. It covers the adoption of AI applications like generative AI, large language models, text optimization, and proprietary technologies by leading companies. The discussion highlights real-world case studies and examples of AI-driven tools such as chatbots and AI keyword tools. It also addresses the balance between the opportunities and risks presented by AI, emphasizing the importance of reskilling and the future of personalized content in enhancing consumer experience.   Highlights include: Introduction to AI in Business Strategy Generative AI in Marketing Adopting and Developing AI Technologies Challenges and Responsibilities in AI Implementation Current and Future Applications of AI Deep Dive into AI Use Cases Regulatory and Ethical Considerations AI Tools and Innovations Profitero's AI Chatbot and Its Impact AI-Driven Content Optimization The Future of AI and Workforce Implications   Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

In this episode of The Ecommert Podcast, AI experts delve into the transformative impact of AI on consumer behavior research and strategy, especially within Mondelez. The discussion highlights the use of machine learning and generative AI to optimize media buying and creative asset management. The panel elaborates on the deployment of proprietary brand technology fueled by consumer data, set to revolutionize personalization and communication quality. Real-life examples from Mondelez, Coca-Cola, and Bayer illustrate the practical applications of AI in scaling digital content creation, forecasting, and automating repetitive tasks to boost strategic focus and innovation within organizations. The importance of training and embracing AI advancements to stay competitive is also emphasized. This is part one.   Highlights include: Introduction to AI in Consumer Behavior Generative AI and Proprietary Brand Technology AI in Media Buying and Creative Asset Management AI in Digital Commerce and Content Creation AI in Forecasting and Automation The Future of AI in Business Operations   Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert  

In this episode of the eCommert podcast, the host interviews Lucia, the digital commerce leader for Mondelez Europe. They discuss her extensive career journey, starting from her marketing roles at Kraft Foods to leading Mondelez's digital commerce initiatives in Europe. Key topics include digital commerce trends, retail media collaborations, and the importance of first-party data. Lucia emphasizes the evolution towards personalization and customization in e-commerce and the integral role of consumer-centric strategies. They also delve into sustainability efforts, such as QR code implementations for better information traceability and reducing carbon footprints. Moreover, they touch upon the impact of AI on business strategies, highlighting its current and future applications in digital commerce. The conversation concludes with Lucia offering advice to newcomers in the digital commerce field, advocating for continuous learning and openness to innovation.   00:00 Introduction and Guest Welcome 00:43 Lucia's Career Journey 02:27 Digital Commerce Initiatives at Mondelez 05:07 Retail Media and Collaborations 12:07 Digital Content and Shelf Measurement 14:35 Sustainability Efforts and QR Code Innovations 18:05 E-commerce Product Development 26:10 AI in Digital Commerce 28:52 Future of Omnichannel Retail 30:19 Final Thoughts and Recommendations   Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

In this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights. The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store retail media. Lehman also underscores the need for better data collaboration and standards across the CPG and retail industry, as well as predicting future trends in competition, technology, and personalized shopping experiences. The conversation provides a detailed look into modern challenges and strategies in retail media, e-commerce, and digital shelf optimization.   00:00 Introduction to Data Science in Engineering 00:23 Welcome to the eCom Podcast Season Two 01:13 Live at Commerce Media Brand Summit with Keith Lehman 01:58 Keith Lehman's Career Journey 03:47 Insights into the Pet Care Category 07:05 Global Scaling and Local Market Implementation 09:35 Challenges in Digital Content Production 15:13 The Role of Data Scientists in Media 16:49 The Role of Retailers and Marketplaces in eCommerce 17:32 The Evolution of Retail Media and Data Collaboration 1 9:38 AI in Marketing: Use Cases and Challenges 23:27 The Future of Shopper Marketing Teams 26:57 Predictions and Demands for the Future of Retail 30:46 Conclusion and Final Thoughts   Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

In this episode of the e-Commert podcast, hosted by LinkedIn top voice Mert Damlapinar, we dive deep into the evolving landscape of retail media advertising. Featuring Florian Kla, head of growth strategy for Tesco Media, the discussion covers the significance of starting with clear business objectives, the launch of video advertising to inspire clients, and the 10-year evolution of Amazon's retail media.   Florian Clemens shares insights on Tesco Media's holistic omnichannel strategies, combining on-site, off-site, and in-store media formats, leveraging data and technology for enhanced customer experiences, and the role of machine learning in audience targeting. The episode also explores Tesco's partnerships, data privacy, and cutting-edge advertising innovations. Florian Clemens emphasizes the importance of balancing relevance with consumer inspiration and offers career advice for newcomers to the retail media space.   00:00 Introduction and Objective 00:29 Welcome to the e-Commert Podcast 01:17 Guest Introduction and Career Journey 02:26 Evolution of Retail Media 04:56 Tesco Media and Dunhumby Partnership 06:54 Omnichannel Retail Media Strategies 08:29 In-Store Retail Media Innovations 11:38 Data Collaboration and Clean Rooms 14:31 Future of Retail Media and Analytics 27:48 Machine Learning and AI in Retail Media 35:00 Conclusion and Career Advice Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert  

In this episode of The e-Commert Podcast, recorded live at the Commerce Media Brand Summit in Atlanta, Chelsea Alexander, VP of Emerging Digital Platforms at Bayer Consumer Care, shares her career journey and insights into the ever-evolving digital landscape. She discusses the importance of trust in consumer healthcare, the intricacies of omnichannel presence, and the impact of retail media on consumer engagement. Chelsea also explores the potential of social commerce, third-party marketplaces, and AI's role in freeing up organizational capacity. The conversation highlights the need for agility in team structures and the significance of having both offline and online sales experience to succeed in today's fast-changing industry.

In this insightful episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to dive deep into the evolving world of digital commerce, AI-driven marketing, and the power of data in consumer engagement. We explore groundbreaking campaigns like Fanta's interactive AI-powered Halloween experience, sustainability-driven packaging innovations, and the role of AI in Coca-Cola's business transformation. But beyond the success stories, we tackle the hard questions: How do brands measure true impact? What challenges arise in a data-driven era? And the biggest question of all—Would you hire yourself again in your current role? Whether you're in e-commerce, marketing, or just fascinated by the intersection of AI and consumer brands, this episode will challenge your perspective and leave you with valuable insights. 🎧 Tune in now to stay ahead of the curve!  

How Coca-Cola is Leading Digital Transformation in Omnichannel Commerce | Interview with Martijn & Tom In this episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to explore the company's approach to navigating the rapidly changing digital landscape. As leaders in the FMCG sector, Coca-Cola is redefining what it means to integrate omnichannel commerce, digital capabilities, and data-driven strategies across their organization. We discuss the evolution of omnichannel commerce, the importance of first-party data, and how digital acceleration programs are shaping the future of the company. Plus, Martijn and Tom share insights on how leadership plays a key role in driving digital transformation and why a digital-first mindset is essential for success in today's competitive market. Tune in to learn how Coca-Cola is staying ahead of the curve and shaping the future of the industry through innovation and digitalization.

In this power-packed episode of ecommert, we're back with Andrew Pearl, VP of Industry Insights at Profitero, diving even deeper into the future of eCommerce, AI-driven insights, and omnichannel evolution. 🔍 What's Inside: ✅ The Holy Grail of online & offline integration—are we getting closer? ✅ How AI-powered digital shelf tools are helping brands optimize content and boost sales ✅ The return of Centers of Excellence (COEs) and their impact on global CPG organizations ✅ JBP negotiations: How data-driven insights can help brands win with retailers ✅ Predictions for the next 5 years in eCommerce—what's coming next? With digital commerce evolving faster than ever, brands need data-driven strategies to stay ahead. This episode is packed with insider knowledge, real-world case studies, and actionable insights you can use to future-proof your business. 📢 Don't miss it! Hit play now and stay ahead of the curve.🔗 Subscribe & Follow for More! #eCommerce #DigitalCommerce #RetailTech #AI #DataDriven #Podcast #DigitalShelf #RetailInnovation  

Welcome to the ecommert podcast, the go-to podcast for brands, retailers, and e-commerce professionals looking to stay ahead in the digital marketplace. 🌍📈 Each episode, we bring you deep-dive conversations with industry leaders, innovators, and disruptors who are shaping the future of online and omnichannel retail. From digital shelf optimization and retail media to AI-driven insights and growth strategies, we cover everything you need to know to drive impact in today's fast-moving e-commerce landscape. 💡 What You'll Get: ✅ Actionable insights from top e-commerce experts ✅ Strategies to boost product visibility & search rankings ✅ The latest trends in retail media & digital shelf performance ✅ Real-world case studies on how brands are winning online ✅ AI-driven solutions to help you work smarter, not harder Whether you're a brand manager, e-commerce director, digital strategist, or retail enthusiast, this podcast is your secret weapon to staying informed, inspired, and ahead of the curve. 🎧 New episodes drop every week! Hit FOLLOW and never miss out on the strategies that drive e-commerce success. #Ecommerce #RetailMedia #AI #DigitalShelf #Marketing #Podcast #RetailInnovation  

In this episode of the Ecommert Podcast, we sit down with Jessica Wegner, the global leader of retail media at Douglas, a major European retail chain. From the heart of Dusseldorf, Jessica shares insights into the booming world of in-store and online retail media, shedding light on how brands are navigating this dynamic space. She discusses the evolving role of retail media in Europe, how it's transforming the brand-retailer relationship, and the exciting innovations Douglas is bringing to market, such as a self-service booking platform and offsite media solutions. Learn how retail media is not just about transactions but is shifting the media landscape by using first-party data to reach consumers in innovative ways, both online and in-store. Jessica also touches on the growing importance of sustainability and how the retail industry is embracing eco-friendly practices. If you're interested in the future of retail media, consumer personalization, and the power of data in shaping shopping experiences, this episode is a must-listen!

Retail media is transforming the way brands connect with consumers, and Douglas is at the forefront of this revolution. In this episode, we sit down with Jessica Wegner, Head of Global Retail Media at Douglas, to explore how retail media is reshaping the beauty industry, the power of first-party data, and the future of digital advertising. 🔍 What you'll learn in this episode: ✔️ How Douglas built a retail media powerhouse across multiple markets ✔️ The role of first-party data in driving brand growth ✔️ Why retail media is a must-have in today's marketing mix ✔️ How beauty brands can leverage data-driven insights for success ✔️ The biggest challenges & opportunities in retail media today Whether you're a brand, marketer, or e-commerce professional, this episode is packed with insights on how retail media can drive real results.

In this episode of The Ecommert Podcast, we sit down with Rossana Rizzotto, Global VP of Data Management and CIO for Mondelez Europe, and Lucia Ronchi, Head of Digital Commerce for Europe at Mondelez, to explore the future of digital commerce. Learn how Mondelez is leading the charge in digital transformation: Through initiatives like Vision 2030 AI-powered consumer insights Cross-functional collaboration. Discover the importance of democratizing data Upskilling teams Building digital capabilities to stay competitive in the fast-paced e-commerce landscape. From success stories in digital training programs to insights on leveraging AI for personalization and proactive strategies, this episode is packed with actionable takeaways for businesses of any size. Tune in to uncover how technology and innovation are reshaping the world of e-commerce, and get inspired to future-proof your organization.  

In this episode of the Ecommert Podcast, we are live from Zurich at Mondelez International's Europe headquarters with two industry leaders: Rossana Rizzotto, Global VP of Data Management and CIO of Europe, and Lucia Ronchi, Head of Digital Commerce for Europe. Join us as we discuss: The unique challenges and opportunities of digital commerce and data analytics in the European market. How Mondelez is leveraging automation and advanced technologies to transform the digital shelf. Cross-functional collaboration between data and commerce teams to drive growth and efficiency. The future of digital transformation and engaging the next generation of consumers. With actionable insights and inspiring leadership stories, this episode is a must-listen for anyone navigating the evolving world of digital commerce and data-driven strategies. 🎧 Tune in now to gain valuable knowledge and stay ahead in the industry! #EcommertPodcast #DigitalCommerce #DataAnalytics #MondelezInternational #Innovation #CPGLeadership #DigitalShelf

This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam. Discover insights on: 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia. 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation. 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance. 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG. 💡 Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce. Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.

This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam. Discover insights on: 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia. 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation. 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance. 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG. 💡 Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce. Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.

In this episode of the ecommert podcast, we explore the cutting-edge strategies shaping the future of eCommerce with Abhishek Ahluwalia, a leading voice in the industry. Here's why you should tune in: Retail Media Mastery: Discover how brands are leveraging retail media to not just drive sales but also create new consumer categories and optimize ROI. AI-Powered Innovation: Learn how Mondelez is pioneering the use of AI for scalable content creation, personalized marketing, and real-time retail media optimization. Insights into Quick Commerce: Understand the booming Quick Commerce channel, including how Mondelez partners with Last Milers to tap into consumer impulse buying trends. Expert Career Advice: Gain valuable advice from Abi on building a thriving career in eCommerce, including the importance of curiosity, cross-functional teamwork, and taking calculated risks. Future-Ready Strategies: Explore how Mondelez is upskilling teams and preparing for the next wave of digital commerce transformation. Whether you're a seasoned professional or just beginning your journey in eCommerce, this episode is packed with insights to help you stay ahead in the fast-evolving world of digital commerce. Don't miss it!

Welcome to the Ecommert Podcast! In this episode, we're live from the Mondelez US headquarters in East Hanover, NJ, with Abhishek Ahluwalia, Global Director of eCommerce for Mondelez International. Join us for an insightful discussion as we dive into: Global Digital Commerce Strategy: Learn how Mondelez is accelerating growth across key markets. Retail Media & AI Innovations: Discover how cutting-edge technologies are reshaping the snacking industry. Channel Dynamics: Explore the interplay between B2C, B2B, and D2C channels and the future of eCommerce. Leadership Lessons: Gain invaluable advice for navigating the dynamic eCommerce landscape. With real-world examples, exciting project insights, and advice for aspiring leaders, this episode is packed with actionable strategies and inspiration. Tune in to stay ahead of the curve with Mondelez's trailblazing approach to digital commerce! 🚀 Listen now to unlock the future of eCommerce!

Welcome to season 2 of the Ecommert Podcast!  In this episode we're live from Soho, London, at Portal's headquarters, with co-founder and commercial director Oliver Leigh.  Join us as we dive into the cutting-edge world of session-based analytics and explore how this innovative approach is transforming the relationship between CPG brands and retailers. Oliver shares his personal journey in digital marketing and analytics, revealing how Portal bridges the data gap between retailers and brands through consumer-consented, anonymized, and real-time analytics. Discover how these advanced insights empower brands to optimize their retail media investments, improve campaign performance, and make more informed decisions—ultimately driving better outcomes for both brands and their retail partners. Key Takeaways: Session-Based Analytics Explained: Learn why traditional metrics like click-through rates are insufficient and how session-based data provides a deeper understanding of consumer behavior. Real-Time Optimization: Discover how brands can use real-time data to adjust budgets, refine campaigns, and achieve significant uplifts in key metrics like add-to-basket and conversions. Use Cases and Impact: From boosting ROI to optimizing campaigns on platforms like Meta, Google, and TikTok, hear how Portal's technology is driving measurable success for leading CPG brands. The Future of Analytics: Get a sneak peek into Portal's roadmap, including plans to integrate ad platform data, use machine learning for predictive insights, and expand retailer partnerships. Collaboration at the Core: Understand how Portal fosters collaboration between brands and retailers, building trust and creating a win-win-win scenario across the eCommerce ecosystem. Tune in to hear Oliver's valuable insights and actionable advice for CPG brands looking to enhance their digital strategies, embrace innovation, and stay ahead of the curve. Listen now to uncover the future of retail media and analytics!

  Welcome to the Ecommerce Podcast! In this insightful episode, we sit down in downtown London, right next to the iconic Tate Modern, with Diane de la Baronniere, the Global Retail Media & E-commerce Leader at Haleon—home to household brands like Sensodyne, Advil, Voltaren, and more. Diane shares her unique journey from shopper marketing in Asia to spearheading retail media innovation on a global scale for Haleon, a dynamic consumer healthcare company born from GSK's spinoff. Join us as we explore: 📈 The challenges and opportunities of navigating the rapidly evolving world of retail media in a sensitive category like consumer healthcare. 💡 Diane's insights on AI-driven personalization, omnichannel strategies, and data upskilling for cross-functional teams. 🌍 How Haleon is leveraging digital tools to educate and empower shoppers with responsible, transparent, and sustainable media campaigns. 🚀 The future of retail media, including the rising importance of incrementality metrics, attention-based advertising, and predictive AI. Whether you're a retail media professional, digital commerce enthusiast, or simply curious about the next frontier in consumer healthcare, this episode is packed with actionable takeaways and industry-leading perspectives. 🎙️ Tune in to learn how Haleon is trailblazing its way to "put health in more hands" while staying ahead of the curve in a competitive and regulated category. 🔗 Listen now and join the conversation!

In this episode of the eCommert Podcast, we are joined by Debmalya Dutta, a trailblazer in digital transformation and eCommerce acceleration at Unilever Homecare. With a rich background spanning consulting giants like Capgemini and Deloitte, and now leading Unilever's global eCommerce strategy, Debmalya shares his inspiring career journey, the pivotal decisions that shaped his path, and the innovative projects driving Unilever's success in the dynamic digital commerce landscape. We dive deep into: Debmalya's transition from consulting to consumer goods and his passion for staying ahead of the curve. The challenges and opportunities in navigating cross-functional collaboration in large organizations. Groundbreaking initiatives like Amazon Marketing Cloud (AMC), retail media strategies, and eCommerce-first innovations. His take on customer lifetime value (CLV) and how data-driven strategies are reshaping consumer engagement. Insights for professionals aspiring to break into eCommerce, with practical advice on upskilling, cross-functional exploration, and networking. Whether you're a seasoned professional or just starting your eCommerce journey, this episode is packed with actionable takeaways to inspire and guide you. Tune in to learn from one of the industry's top eCommerce leaders and gain exclusive insights into the future of digital commerce at Unilever. Stay ahead of the curve—press play now!

Welcome to Season 2 Episode 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Seb Bardin, ex Uniliver and Coca Cola.  Get ready to dive into discussions on 🔍: Digital Transformation in Commerce - highlighting the integration of digital tools to enhance efficiency, brand consistency, and online-offline strategies.  Leadership and Upskilling - Seb stresses fostering a "test and learn" culture, adapting to the convergence of IT, sales, and marketing, and upskilling in technical and data-driven roles.   Stay ahead of the curve and make sure to subscribe for more episodes every week!  Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Season 2 Episode 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Neel Arora, Global Head of eCommerce @ Nestlé. Get ready to dive into discussions on 🔍: scaling ecommerce global eccomerce strategy growth levers  Stay ahead of the curve and make sure to subscribe for more episodes every week!  Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 13 of the ecommert Podcast! Tune into an insightful conversation as we welcome Sophie Murray, Director of Sales of Novus Insights . Get ready to dive into discussions on 🔍: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗿 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 𝗼𝗳 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗮𝗻𝗱 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮   Stay ahead of the curve and make sure to subscribe for more episodes every week!  Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 12 - PART 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome  Glenn Cloarec, Retail Data & Media Acceleration Lead, Europe🇪🇺 of L'Oréal. Get ready to dive into discussions on 🔍: Retail media Omnichannel commerce 1st party data Omnichannel retailer collaborations and JBPs beauty and personal care category dynamics  Stay ahead of the curve and make sure to subscribe for more episodes every week!  Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 12 - PART 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome  Glenn Cloarec, Retail Data & Media Acceleration Lead, Europe🇪🇺 of L'Oréal. Get ready to dive into discussions on 🔍: Retail media Omnichannel commerce 1st party data Omnichannel retailer collaborations and JBPs beauty and personal care category dynamics  Stay ahead of the curve and make sure to subscribe for more episodes every week!  Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 11 - PART 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Jie Cheng, Global VP & Head of Digital Commerce from Mondelēz International. Get ready to dive into discussions on 🔍: the evolution of digital commerce roles intersection of ecommerce digital marketing and media utilization of data and analytics career progression tips  Stay ahead of the curve and make sure to subscribe for more episodes every week!  Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 11 - PART 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Jie Cheng, Global VP & Head of Digital Commerce from Mondelēz International. Get ready to dive into discussions on 🔍: the evolution of digital commerce roles intersection of ecommerce digital marketing and media utilization of data and analytics career progression tips  Stay ahead of the curve and make sure to subscribe for more episodes every week!  Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instagram : https://www.instagram.com/ecommert_official/   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 10 - PART 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Boris Rütten, Global VP of eCommerce from Henkel Consumer Brands. Get ready to dive into discussions on 🔍: synergy between offline and online channels the evolution of digital commerce  AI solutions for CPG ecommerce  the future of the digital workforce  Stay ahead of the curve and make sure to subscribe for more episodes every week!  Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instagram : https://www.instagram.com/ecommert_official/   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 10 - PART 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Boris Rütten, Global VP of eCommerce from Henkel Consumer Brands. Get ready to dive into discussions on 🔍: synergy between offline and online channels the evolution of digital commerce  AI solutions for CPG ecommerce  the future of the digital workforce  Stay ahead of the curve and make sure to subscribe for more episodes every week!  Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instagram : https://www.instagram.com/ecommert_official/   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 9 of the ecommert Podcast! Tune into an insightful conversation as we welcome Andreas Reiffen, CEO of Pentaleap Technology. Get ready to dive into discussions on 🔍: The evolution of the retail media market The impact of AI on optimization How CPG brands can navigate this rapidly changing landscape. Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts!    𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:  Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instagram : https://www.instagram.com/ecommert_official/   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧! 

Welcome to Episode 8 of the ecommert Podcast! Tune into an insightful conversation as we welcome Melda Hamarat, Global Head of Ecommerce at Unilever Ice Cream. Get ready to dive into discussions on 🔍: Omnichannel Strategy Retail Media Boost Quick Commerce Success Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts!    𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:  Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instagram : https://www.instagram.com/ecommert_official/   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!