S3 Bonus: The One About Building a Marketing System That Actually Works with Lindsay Pinchuk

The One About Building a Marketing System That Actually Works with Lindsay PinchukIn this episode, I sit down with Lindsay Pinchuk, an award-winning entrepreneur, consultant, and small business mentor who's among the less than 1% of female founders to successfully lead her company through an acquisition. Lindsay built her first company, Bump Club and Beyond, from just $500 into a 7-figure brand with partnerships including Target, Nordstrom, Huggies, and Unilever, reaching over 3 million people every month before selling the business to a large agency holding company. Today, she's the founder of Dear FoundHer, a top 0.5% podcast and community supporting women business owners over 40.We talk about her signature SWEEP framework for simplifying marketing, why partnerships don't have to mean brand deals, how to show up on camera even if it terrifies you, why chasing trends isn't the growth strategy people think it is, and why women over 40 might have the biggest advantage in business right now.In this episode:2:41 — Lindsay's story: from corporate America to founding Bump Club and Beyond4:21 — How Dear FoundHer came to be5:23 — The SWEEP framework: what it stands for and how one piece of content can be repurposed across six channels9:16 — A real example: turning one blog post into weeks' worth of content13:24 — Why LinkedIn is an underused platform for photographers14:44 — How SWEEP changed the way Lindsay thinks about marketing19:34 — Why "partnership" is broader than brand deals — and how your own clients are partners25:01 — Two tips for showing up on camera when you hate being on camera30:57 — Why chasing trends won't grow your bottom line36:28 — Why women over 40 have an edge in business right now46:51 — How and why Lindsay started The FoundHer Files on Substack53:41 — The three-month premium listener gift, explained55:31 — Rapid fire round57:17 — More on the Dear FoundHer podcast and communityConnect with Lindsay:Instagram: @dearfoundherPodcast/Community: dearfoundher.comThe FoundHer Files: foundherfiles.substack.comSpecial offer: Lindsay is giving Shutter Squad listeners three months free of the premium FoundHer Files — claim it here.The Coffee Roaster of LincolnDiscount: 5% off online ordersCode: TOBTLPodcast link: coffeeroasterlnk.com/tobtl☕ The Coffee Roaster — Save 5% on your online order with code TOBTL, or shop through the podcast link above.If you enjoyed this episode, subscribe to The One Behind the Lens so you never miss a conversation, and leave a review to help more photographers find the show.