S3, E1: Keys to Thriving in Design

Every interior product company wants to thrive and make more impact in the world. But, what does it mean to thrive? According to the Merriam-Webster’s Dictionary, “thrive” has three definitions. These are; to grow vigorously (flourish), to gain in wealth or possessions (prosper), and to progress toward or realize a goal despite or because of circumstances. Together, we will break down this definition and apply it to the interiors industry.   To grow vigorously requires one to set an achievable goal and pursue it relentlessly. As sales professional of an interior product company, you must determine your revenue goals you want to achieve and then share it with your team so that you can all be on the same page. That target without a strategy is just a dream, so what will be the ways you plan to achieve them?   Join this conversation with your host, Nicole Lashae Ben, as she shares the best ways to thrive in your interior product business. You will learn about two of the most important questions you need to answer if you are ever going to set the best strategies for your business. She also talks about the value of building authentic relationships and product specifications in the commercial interior design industry. Also, learn why you need to do a SWOT analysis for your business and the external & internal threats that may affect it.   Let’s jump in!   Key Highlights from the Episode; [00:01] Episode intro [02:04] What’s in for you on today’s episode [02:20] What does it mean to “thrive.” [03:54] #Growing vigorously and flourishing in your interior product business [06:07] Set strategies to achieve and exceed a target goal  [07:16] Two important questions that will help you develop growth strategies [10:48] Why gaining authentic relationships and specifications is better  [11:28] How to empower your team to continue making authentic relationships [13:06] #Striving to achieve a goal despite or because of… [14:04] Do your SWOT analysis [14:59] External and internal threats that may affect your business [17:45] A quick recap of what we have discussed [18:22] Your takeaways from the episode  Notable Quotes  In order to thrive, you should quote the number that you want your team to achieve. A goal without strategies is just a dream.  Understanding your customer journey can help you develop strategies that will help you hit and exceed your target goals. Over 80% of your sales in business are based on the authentic relationships and specifications that you have created with your customers. Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ Register for the next Thrive In Design live training here (link is: https://training.thriveindesign.co/)   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps