S3 E3: Oriana Gaeta – What Makes Good Design? (AI, Awards & Attention Spans)

In this episode, we sit down with Oriana Gaeta, a creative director who’s worked with iconic brands like Nike, Rapha, and the BBC during her time at top agencies including R/GA and Made Thought.We talk about her journey from Naples to London, what really makes “Good Design,” and how she approaches judging on panels like D&AD and ADC. Oriana also shares her take on the rise of AI in the creative industry, how to protect emotion and depth in branding, and why content is fighting a losing battle against shrinking attention spans.This one’s packed with insight, honesty, and big questions – we loved it, and think you will too.EPISODE LINKS:Oriana's IG: https://www.instagram.com/orianagaeta/WDYMT SOCIAL:Instagram: /wdymt_official Spotify: /https://podcasters.spotify.com/pod/show/wdymt