S3, E4: #DESIGNCHAT: How to Approach Interior Design in the Multi-family Space with Genna Weiner

Understanding the design needs from a multifamily perspective is an important part of the design and construction process. It can help you determine the best way to position branding for certain demographics, identify the performance criteria for different building types and develop strategies for meeting future market demands. Join this conversation with Genna Weiner, a Director of Interior Design and Founder of the Black and Gold New York clothing line, as we explore some common design mistakes and how to avoid them. Genna shares her multifamily design process and provides some insight into what multifamily developers are considering in the “new normal.” We also learn more about Genna’s entrepreneurial endeavors. Let’s jump in!   Key Highlights from the Episode: [00:01] Episode intro and a quick bio of the guest; Genna Weiner [02:13] What inspired Genna to pursue a career in architecture and interior design [03:54] Genna’s favorite projects she has worked on and why [05:44] Her design process in the multifamily space [08:23] How Genna is informed about the demographics of the building [10:01] When to start specifying interior products [11:08] Genna’s secret of keeping track of every detail  [13:27] Interior design trends and other contemporary issues that Genna has come across [15:38] How Genna builds healthy networks with industry reps [17:26] Genna’s other entrepreneurial endeavors and how they came about [20:56] What she now offers through consulting   Notable Quotes  Whatever you are passionate about sticks with you.  There’s a piece of business for everyone to succeed.  What a design company will do when things go south is what matters, rather than what it will do when things are good. Networking is everything in interior design. Connect with Genna Weiner LinkedIn: https://www.linkedin.com/in/genna-weiner-ncidq-iida-203380b0/ Instagram: https://www.instagram.com/_gennaweiner/ Instagram 2: https://www.instagram.com/blackandgoldnewyork/   Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here (link is: https://training.thriveindesign.co/)    Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.