S3:E7 - Stella Morrison: From Journalist to Cannabis Marketing

What happens when a journalist with a nose for truth meets a cannabis industry full of complex regulations, stories, and stigma? You get Stella Morrison—award-winning journalist turned content marketing expert—who now leads the charge in shaping ethical, strategic, and effective cannabis marketing. In this episode, Stella shares how her early days in local journalism laid the groundwork for her no-BS approach to SEO and content strategy. We explore how she transitioned from newspapers to managing multi-brand product launches, and ultimately to founding CannaContent, an award-winning, woman- and LGBTQ+ owned digital marketing firm focused exclusively on the cannabis space. Whether you're a founder, content creator, or marketer in the space, Stella’s insights will leave you with practical tips and inspiration. 🔗 Follow CannaContent: Website: https://www.cannacontent.co/ Instagram: @cannacontent LinkedIn: CannaContent on LinkedIn ✨ Season 3 of The Women in CannaBusiness podcast is proudly sponsored by OCM Digital Marketing, helping passion-driven brands and founders thrive through data-driven strategy, authentic storytelling, and full-service support.