#26 - S3:E8 - Nicole Kennebeck: How Investing in Yourself Fuels a 15-Year Cannabis Journey

For the Season 3 finale of Women in CannaBusiness, we’re closing with an inspiring conversation with Nicole Kennebeck (@nicnugget) — a veteran who’s been shaping cannabis for over 15 years. Nicole started her career in the early medical days, where she learned firsthand what it meant to operate in an emerging, often uncertain market. From those beginnings, she’s grown into a trusted leader who has built: Inclusive communication strategies that give brands a voice rooted in authenticity. SOPs for retail + marketing programs that ensure consistency, compliance, and scalability. Team cultures centered around values, integrity, and community connection. Now at Lion Labs Michigan, Nicole continues to invest in herself and her work — proving that when you bet on your own growth, the ROI always comes back tenfold. Her story is a reminder that self-investment leads to resilience, opportunity, and a career built on purpose. In this episode, Nicole shares: What it was like starting out in cannabis during the early medical era. How she’s stayed true to her values while navigating 15 years of industry change. Why self-investment is the most important investment you can make. How connection and shared experiences (yes, even passing a joint) can build common ground and community. Nicole’s journey reflects what Women in CannaBusiness is all about: women shaping this industry through authenticity, perseverance, and leadership. ✨ Connect with Nicole: Instagram: @nicnugget Lion Labs Michigan: lionlabsmichigan.com Season 3 of Women in CannaBusiness is proudly sponsored by OCM Digital Marketing.