S3 Ep 2: The One Where We Build Your July Marketing Plan

Feeling behind on your marketing? You're not alone.In this solo episode of The One Behind the Lens, Kate is serving as your unofficial marketing cheerleader and helping you create a simple, realistic marketing plan for July—without burnout, overwhelm, or spending hours staring at a blank content calendar.Whether you're a photographer, creative entrepreneur, or small business owner, this episode will help you simplify your marketing by focusing on three key content buckets that actually move the needle: visibility, relationships, and offers.Kate shares practical content ideas, July marketing themes, email newsletter prompts, and a reminder that you don't need to market perfectly—you just need to stay visible.Plus, she gives listeners a first look at her brand-new monthly marketing membership, Marketing Backstage, designed to help creatives and business owners show up consistently with confidence.Why marketing feels harder than ever right nowThe three content buckets every business owner should focus onVisibility content ideas that keep you top of mindRelationship content that helps people connect with youHow to sell without feeling salesyJuly marketing themes to inspire your contentReel, social media, and email ideas you can start using immediatelyWhy consistency matters more than perfectionMentioned in This EpisodeMarketing Backstage - https://www.katedecostephotography.com/photographersPhotoBiz (Use code POD25 for 25% off your first year)Connect with KateWebsite: Kate DeCoste PhotographyInstagram: @katedecostephotographyIf You Loved This Episode:Share it with a fellow photographer, creative, or small business owner who could use a July marketing reset.And don't forget to subscribe, leave a review, and join the Shutter Squad for future episodes filled with business tips, marketing strategies, and honest conversations from behind the lens.