S3 Ep 21 - The SEO Edge: Dr Tonya Lawson talks search engine visibility and how to get your creative business discovered online

Joanne is joined by Dr Tonya Lawson - a multi-passionate entrepreneur and SEO expert from Nashville, Tennessee, who is here to talk about how to get your creative business seen online.  In this interview, Joanne and Tonya discuss all the things a creative small business owner can do to increase their website on search engines such as Google and drive it up in the rankings. We’re talking about the use of keywords and how to write effective product descriptions for your handmade items as well as the importance of the images you use on your website. Tonya also explains how to optimise your social media posts to make sure they are getting in front of the right people and the SEO benefits of having a blog for your business. Tonya breaks down a topic that can be quite intimidating for small business owners and explains SEO in a simple way for beginners, with some easy to implement actions that will make a massive difference to your online visibility. This episode is full of practical tips and advice for beginners on how to get your business found on Google and is a must-listen for all small creative business owners wanting to learn about SEO.Details of how you can contact Tonya are below:Website: https://tonyalawson.com/5 Days to Ranking Challenge (free!)https://adept-builder-7677.ck.page/27809ab47eMembership: https://tonyalawson.com/creative-seo/Instagram: https://www.instagram.com/dr.tonyalawson/YouTube: https://www.youtube.com/channel/UCtdgbnSwTRmwdUXm90aGbIQIf you’re in need of some help finding the best keywords to use for your product or service, you can check out Joanne’s friendly 1:1 Keyword Research session for small creative business owners.VC13RstkH7N1ttO9hW3W This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com