S3, Ep. 3: The Symbiotic Competitor

The retailer Kohl's will return items to Amazon f…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "S3, Ep. 3: The Symbiotic Competitor" was published on July 22, 2019 and runs 19 minutes.

July 22, 2019 ·19m · The Accidental Marketer Podcast

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Summary

The retailer Kohl's will return items to Amazon for you -- are they crazy? New types of partnerships are emerging almost daily, some between companies that have been -- or will soon be -- competitors. Why is this happening? Is it a good idea? The team dissects the idea of symbiotic competition -- when it makes sense, when it doesn't, and how B2Bs can think through the unimaginable -- should you partner with competitors?

Episode Description

The retailer Kohl's will return items to Amazon for you -- are they crazy? New types of partnerships are emerging almost daily, some between companies that have been -- or will soon be -- competitors. Why is this happening? Is it a good idea? The team dissects the idea of symbiotic competition -- when it makes sense, when it doesn't, and how B2Bs can think through the unimaginable -- should you partner with competitors?

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