S3, Ep. 3: The Symbiotic Competitor
from The Accidental Marketer Podcast Hosted by Impact Planning Group
The retailer Kohl's will return items to Amazon for you -- are they crazy? New types of partnerships are emerging almost daily, some between companies that have been -- or will soon be -- competitors. Why is this happening? Is it a good idea? The team dissects the idea of symbiotic competition -- when it makes sense, when it doesn't, and how B2Bs can think through the unimaginable -- should you partner with competitors?
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This episode is 19 minutes long.
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This episode was published on July 22, 2019.
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