S3 Ep 9: The One About Building Trust (Not Just Followers) on Social Media with Katie Love

She's the Founder and CEO of a multi seven-figure, women-led social media agency and a former NBC News reporter, and in this episode Katie Love breaks down what really builds trust on social and it's not follower count.Hey Shutter Squad! This episode is packed for photographers and creatives. Katie Love, founder of Love Social Media, joins me to talk about why credibility matters more than followers, the story behind her very first $800 brand photos (and her now-iconic pink brand), why chasing everyone means you're building trust with no one, and the biggest content mistake she sees photographers make over and over. We also talk about the three "hooks" that stop someone from scrolling, why Pinterest and YouTube are so underrated for booking clients, and how her team actually uses AI without losing their voice.Katie is an Entreprenista 100 winner, and Love Social Media was named to Inc's Best Places to Work 2025. Plus — her team currently has five reels nominated for the Reelies Awards, and she shares a rapid-fire round at the end you don't want to miss.Connect with Katie LoveInstagram: @katielovesocialWebsite: loveyoursocialmedia.comGet VSCO ONE: https://refer.vsco.co/katedecosteIf this episode helped you, I'd love if you left a review or shared it with a friend. See you next time, right here behind the lens.