S3 EP12: Conversion Rate Optimization in the AI Era with Krisztián Király from OptiMonk

In this episode of Customer Growth Sessions, Pat Ahern sits down with Krisztián Király from OptiMonk to discuss how e-commerce brands can unlock more value from existing traffic through smarter conversion rate optimization.   Krisztián breaks down what CRO really means beyond surface-level tactics, emphasizing the importance of both quantitative and qualitative data analysis. He shares practical strategies for using tools like Google Analytics and Hotjar to identify funnel leaks, alongside techniques like customer feedback surveys and session recordings to uncover why users don’t convert.   Throughout the conversation, Krisztián highlights the importance of bridging the "physical gap" in online shopping through better visuals and AI chatbots, while diving into A/B testing best practices and the power of AI-driven personalization to boost revenue.   Exclusive Offer for Listeners: Use the coupon code customergrowthsessions at checkout to receive 20% off any OptiMonk subscription plan. This is a great opportunity for growing brands to implement AI-powered personalization and smart pop-ups at a discounted rate.   Want to know more about OptiMonk? Visit the official website and explore their AI-powered CRO tools, or connect with Krisztián on LinkedIn.   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.