S3 EP25: SEO Shorts: Ecommerce SEO/AEO Best Practices with Pat Ahern from Intergrowth

AI is changing the way consumers discover products online. In this episode of Customer Growth Sessions, Pat Ahern, Managing Partner at Intergrowth, shares practical strategies for helping ecommerce brands improve their visibility in Large Language Models (LLMs) and AI-powered search experiences. As more consumers turn to tools like ChatGPT for product recommendations, businesses need to ensure their websites provide the information AI systems need to confidently recommend them. Pat discusses the importance of structured data, schema markup, optimized product listing pages, and clearly communicating shipping policies and fulfillment details. He also explains how customer sentiment, reviews, and other trust signals influence AI-driven recommendations, and why brands that fail to provide explicit information may lose visibility to competitors who do. Whether you're an ecommerce operator, marketer, or business owner, this episode offers actionable insights to help your brand stay discoverable as search continues to evolve in the age of AI. Want to learn more about optimizing your ecommerce site for AI search? Check out Intergrowth's AEO Audit Checklist. You can also explore tools like Schema Validator and Schema Markup Generator  to help implement and validate structured data on your website. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.