S3 EP28: The Garment Product Development Process with Alex Dean from Adhere To

In this episode, Alex Dean, Founder of Adhere To, shares the journey of building a sustainable outerwear brand that combines technical performance, modern design, and ethical manufacturing. Drawing from her experience in product development, Alex explains how she identified a gap in the market and set out to create premium rainwear and outerwear that delivers both functionality and style without compromising environmental responsibility. Alex also takes listeners behind the scenes of the apparel product development process, from sketching concepts and creating technical packs to sourcing suppliers, developing prototypes, and navigating the complexities of ethical manufacturing. She shares valuable insights on choosing the right manufacturing partners, understanding sustainability certifications, and why investing in quality product development is critical for long-term success. Whether you're launching a fashion brand or developing your first physical product, this conversation offers practical advice for building products with purpose. Want to learn more about Adhere To and explore their collection of sustainable outerwear? Visit the official website and follow along on Instagram. Resources Mentioned Adhere To Studios: https://www.adheretostudios.com/ Connect with Alex Dean Instagram: https://www.instagram.com/adheretostudios/ Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.