S3 Ep6: The One About the Future of Photography with Eric Wittman, CEO of VSCO

What does the future of photography actually look like?If you've been feeling overwhelmed by constant changes in social media, AI, marketing, and the business side of photography, you're not alone.This week, I'm joined by Eric Wittman, CEO of VSCO, for a conversation about where our industry is headed and why photographers should be paying just as much attention to their business as they do their camera.We talk about why photographers aren't struggling because they need to take better photos. Instead, they're trying to navigate marketing, visibility, pricing, client management, and running a profitable business in a rapidly changing world.Eric also shares his perspective on AI, why he believes photographers aren't being replaced, and how technology should support creativity not replace it.Of course, we also dive into VSCO One, VSCO's all-in-one platform built to simplify the business side of photography by bringing together editing, galleries, portfolio websites, client management, contracts, education, and workflow into one place.Whether you're just starting your photography business or you've been photographing clients for years, this episode is packed with practical insights that will help you think differently about where our industry is headed.In this episode• The biggest challenges photographers face in 2026• Why the business side of photography is often harder than photography itself• How AI is changing the creative industry• The importance of community and mentorship• Why photographers need to adapt their marketing strategies• Building a business that lasts• An inside look at VSCO OneResources Mentioned📸 Learn more about VSCO One:https://refer.vsco.co/katedecoste☕ Free Photography Resources:https://www.katedecostephotography.comIf you enjoyed this episode, I'd love for you to leave a review and share it with another photographer. Your support helps more creatives discover the show, and it truly means the world to me.