S3E04: Get in the Game

S3E04: Innovative ways of engaging with sports audiences may be driven in the future by smaller leagues and teams because they are more willing to take more risks to attract new viewers and followers. In the third episode of season three of the Making the Media Podcast, host Craig Wilson is joined by Brian Leonard, Head of Engineering: Post and Workflows at the sports producer and rights holder, IMG. Our Guest This Episode Brian Leonard Brian has been working for IMG for more than twenty years in the engineering department, working across all facets of TV production (both live and post). Working his way up from a junior engineer to now heading a department that supports some massive federations with typically a focus on their world distribution, Brian is based at IMG Studios technical hub in London. He is trying to push boundaries in all AI/ML/Virtual and cloud production while holding some big manufacturers’ feet to the fire in all areas of what they are offering, while also asking tough questions on all things around sustainability. He is excited about what the future holds in sports production and thinks we are approaching a new age in cost-effective sports production, especially with a focus on the lower tiers. More Resources For more on this topic, check out: Getting Games Ready– Trevor Pilling from Olympic Broadcasting Services details the preparations for the world’s biggest sporting events. Avid NEXIS Shared Storage – Avid’s shared storage powers the biggest productions in the world. Find out more. Contact Us Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin