S3E4: Carhartt’s Heritage and the Values That Guide the Brand with Dave Moore

“The History Factory Podcast” welcomes Dave Moore, archive and digital asset manager at Carhartt, to chat with guest host and History Factory Senior Director of Business Insight and Performance Erin Narloch. The two discuss Carhartt’s origins, why it is synonymous with quality work apparel, its evolution into a brand that influences celebrity fashion, and how it uses its archives to authenticate its brand positioning, develop products and connect with its consumer communities.