S3E6｜出海不是终点,中国消费企业的全球化蝶变

在全球产业链和价值链的加速重构中，消费行业的新一轮全球化已成为其中一股不可忽视的力量。在这股力量的推动下，中国消费企业积极跨越文化和地域界限，参与全球市场的竞争与合作。从电子产品到日用百货，从餐饮服务到文化创意，中国企业、品牌和资本正在全球产业链格局重塑中寻求新的定位。这一变化不仅体现在海外生意和市场份额的增长上，更以消费行业为切片，深刻反映出全球价值链中新秩序的形成。本期节目邀请资深的一级市场消费行业投资人对话二级市场分析师，从出海视角切换到全球化，又从全球化回归本地化。从组织架构的"脱胎换骨"到供应链的"无缝对接"，再到产品和服务的"入乡随俗"，通过多个真实案例展现中国企业在国际竞争中的挫折与反思、成长与蜕变，以及中国企业如何在东南亚等新兴市场和渠道变革中把握先机，驶向全球化的星辰大海，希望帮助听众理解全球化浪潮下的商业变迁，打开一小扇了解全球市场动态的窗口。聊天的人弘章资本创始...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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S3E6｜出海不是终点,中国消费企业的全球化蝶变

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