#30 - S4:E4 -Liliana Hollandt: How Lady L Cannabis Is Changing the Face of Jersey City’s Cannabis Scene

In this inspiring episode of The Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Liliana (Lili) Hollandt, founder and owner of Lady L Cannabis, a woman-led dispensary on Jersey City’s West Side. An immigrant from Bulgaria and long-time Jersey City resident, Lili brings over 20 years of advertising, project management, and retail experience to New Jersey’s legal market. Her story is one of resilience, reinvention, and purpose — proving that representation, mentorship, and community can transform an emerging industry. Lili opens up about her journey from corporate life to entrepreneurship, the challenges of building a business in a new market, and the importance of creating an inclusive, welcoming space for women and local residents. She shares how her deep-rooted passion for people and education continues to shape Lady L Cannabis into more than a dispensary — it’s a community hub focused on empowerment, connection, and authenticity.   00:00 — Introduction to Lady L Dispensary 00:31 — Lili’s Journey to Cannabis Entrepreneurship 04:44 — The Importance of Community and Connection 07:38 — Passion for the Plant and Industry 12:44 — Advice for Women in Cannabis 17:28 — The Role of Women in Cannabis 21:08 — Education and Innovation in Cannabis 26:46 — Family Perspectives on Cannabis 28:22 — Navigating Family Dynamics and Cannabis Acceptance 31:53 — Overcoming Gender Bias in the Cannabis Industry 39:13 — Building Resilience and Confidence as a Woman Entrepreneur 45:28 — Balancing Work and Family Life in the Cannabis Sector   Liliana (Lili) Hollandt is the founder and owner of Lady L Cannabis, a woman-led dispensary located on Jersey City’s West Side. Born in Bulgaria and now a proud Jersey City local, Lili combines two decades of expertise in advertising, retail, and project management to redefine what community-driven cannabis retail looks like. Her mission centers on education, empowerment, and local impact — ensuring Lady L Cannabis serves as a safe, inclusive space where everyone feels welcome to learn, grow, and connect. - Follow Lady L Cannabis Jersey City on Instagram: ⁠@ladyljersetcity⁠ Lady L's Website: ⁠ladyljerseycity.com⁠ - This episode is brought to you by our Season 4 Gold Sponsor, ⁠Lucky Elk Hemp⁠. Lucky Elk Hemp cultivates craft-grown, small-batch hemp products from the Pacific Northwest — made with care, integrity, and a commitment to community. Visit⁠ luckyelk.com⁠ to learn more and use WiCB15 at checkout for 15% off your order. - Follow us on Instagram⁠ @womenincannabusiness⁠ for more stories celebrating women leading with purpose in the plant-based industry.