S4-E5: The Whole Marketer

In this episode, award-winning Chartered Marketer and Fellow CIM, Abigail (Abby) Dixon shares the story and some of the content behind her book ‘The Whole Marketer’. You’ll hear about why Abby wrote this book and what readers can expect to gain from it. As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human. Abigail Dixon looks at functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varied stages of their career to achieve formal qualifications. She is passionate to help marketers to be a better version of themselves tomorrow. LinkedIn: Abigail Dixon Instagram: @thewholemarketer Visit The Whole Marketer website here. Visit Labyrinth Marketer website here.