S4:E78 - Jon Levesque of Ronnie's Cycles - how Facebook groups are helping them connect to customers at a new level

Jon (Pierre) Levesque of Ronnie's Cycle Sales of Bennington (Vermont) joined me for a chat about how their dealership has used Facebook groups as way of tapping into a customer base far beyond their local area. I really appreciate him being willing to share this secret for success - but as we all know it takes both knowledge AND action to make a recipe work. As mentioned I really see this as a tool for the dealership to help remove barriers for older riders/racers to reenter the dirtbike category in as safe an environment (mentally and physically) as possible. That means longer term, happier customers. Check out the #oldmenthatusedtorace Old Men That Used To Race Facebook group (with nearly 5K members!!) here: https://www.facebook.com/groups/itsjimsfault #itsjimsfault  Check out Ronnie's Cycle Sales of Bennington here: Facebook - https://www.facebook.com/RonniesBennington/?ref=page_internal Web - https://ronniesbennington.com/ ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas! Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice! Thank you! Brian Croft *****