S4, Ep.1 - Unprecedented Diffusion of Decision-Making Power

This new season covers trends that businesses nee…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "S4, Ep.1 - Unprecedented Diffusion of Decision-Making Power" was published on January 10, 2020 and runs 19 minutes.

January 10, 2020 ·19m · The Accidental Marketer Podcast

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Summary

This new season covers trends that businesses need to know about and have a plan for. This episode discusses how new decision-makers are gaining power in every industry. Is now the time for re-tooling your sales force to effectively call on economic buyers and executives? Should you start promoting to end-users in your market, when you never have before? This discussion will help you decide!

Episode Description

This new season covers trends that businesses need to know about and have a plan for. This episode discusses how new decision-makers are gaining power in every industry. Is now the time for re-tooling your sales force to effectively call on economic buyers and executives? Should you start promoting to end-users in your market, when you never have before? This discussion will help you decide!

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