S4, Ep. 3 - Should You Practice Surge/Dynamic Pricing?

This episode focuses on the trend of surge/dynami…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "S4, Ep. 3 - Should You Practice Surge/Dynamic Pricing?" was published on February 8, 2020 and runs 19 minutes.

February 8, 2020 ·19m · The Accidental Marketer Podcast

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Summary

This episode focuses on the trend of surge/dynamic pricing - the practice of charging more when demand is higher and vice versa. Just because technology gives unprecedented power to suppliers to match price with demand, should they do it? The team discusses the pros and cons of this variable pricing strategy -- when circumstances warrant it, and when to be cautious about the approach.

Episode Description

This episode focuses on the trend of surge/dynamic pricing - the practice of charging more when demand is higher and vice versa. Just because technology gives unprecedented power to suppliers to match price with demand, should they do it? The team discusses the pros and cons of this variable pricing strategy -- when circumstances warrant it, and when to be cautious about the approach.

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