S4, Ep. 5 - How Can B2Bs Improve Their Customer Experience

The new generation of B2B buyers have high expect…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "S4, Ep. 5 - How Can B2Bs Improve Their Customer Experience" was published on March 13, 2020 and runs 18 minutes.

March 13, 2020 ·18m · The Accidental Marketer Podcast

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Summary

The new generation of B2B buyers have high expectations for the experience of interacting with and buying from suppliers. From the front-end of the "customer journey" (e.g., researching solutions) to the back-end (e.g., buying add-on products)-- to all interactions in-between, a focus on improving experiences provides a powerful non-price reason for customers to do more business with you!

Episode Description

The new generation of B2B buyers have high expectations for the experience of interacting with and buying from suppliers. From the front-end of the "customer journey" (e.g., researching solutions) to the back-end (e.g., buying add-on products)-- to all interactions in-between, a focus on improving experiences provides a powerful non-price reason for customers to do more business with you!

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