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S4, Ep. 8 - When Should You Commit Brand Heresy? episode artwork

EPISODE · May 19, 2020 · 18 MIN

S4, Ep. 8 - When Should You Commit Brand Heresy?

from The Accidental Marketer Podcast · host Impact Planning Group

*NOTE: This podcast was recorded prior to the coronavirus pandemic. Brand heresy is the practice of established brands promoting in ways that are very different from their past positioning. For example, when an airline advises "think twice before your book a flight" something strange is going on! Mary, Sean and Tom share examples of brand heresy, and discuss if and when a strategist should commit it.

What this episode covers

*NOTE: This podcast was recorded prior to the coronavirus pandemic. Brand heresy is the practice of established brands promoting in ways that are very different from their past positioning. For example, when an airline advises "think twice before your book a flight" something strange is going on! Mary, Sean and Tom share examples of brand heresy, and discuss if and when a strategist should commit it.

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S4, Ep. 8 - When Should You Commit Brand Heresy?

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Frequently Asked Questions

How long is this episode of The Accidental Marketer Podcast?

This episode is 18 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on May 19, 2020.

What is this episode about?

*NOTE: This podcast was recorded prior to the coronavirus pandemic. Brand heresy is the practice of established brands promoting in ways that are very different from their past positioning. For example, when an airline advises "think twice before...

Can I download this The Accidental Marketer Podcast episode?

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