S4, Ep. 8 - When Should You Commit Brand Heresy?

*NOTE: This podcast was recorded prior to the cor…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "S4, Ep. 8 - When Should You Commit Brand Heresy?" was published on May 19, 2020 and runs 18 minutes.

May 19, 2020 ·18m · The Accidental Marketer Podcast

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Summary

*NOTE: This podcast was recorded prior to the coronavirus pandemic. Brand heresy is the practice of established brands promoting in ways that are very different from their past positioning. For example, when an airline advises "think twice before your book a flight" something strange is going on! Mary, Sean and Tom share examples of brand heresy, and discuss if and when a strategist should commit it.

Episode Description

*NOTE: This podcast was recorded prior to the coronavirus pandemic. Brand heresy is the practice of established brands promoting in ways that are very different from their past positioning. For example, when an airline advises "think twice before your book a flight" something strange is going on! Mary, Sean and Tom share examples of brand heresy, and discuss if and when a strategist should commit it.

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