S4E08: Distinctly Different

S4E08: Distinctly Different A leading news producer has said that the news industry will need to deliver distinctive, original coverage tailored to the needs of their audiences if they are to combat the potential threat from AI-powered online disinformation. In this episode of the Making the Media Podcast, Duncan Hooper, who has worked across the media business and is currently head of content for CGTN Europe, highlights his fears, but also outlines strategies for how this could be combatted and where opportunities for growth exist in the news market. Our Guest This Episode Duncan Hooper Duncan Hooper has worked on a newswire, magazine, newspapers, digital media platform, and at three television channels. His work has been focused on organizing the production, distribution, and monetization of content across digital platforms. In 2019, he helped launch CGTN's European operations in London and now leads television and digital output as head of content, overseeing social, messaging, audio, website, and linear broadcast.  More Resources For more on this topic, check out Ros Atkins – Let Me Explain – The BBC presenter outlines strategies to deliver clear and concise information AI – Threat or Opportunity? – A leading academic assesses the use of AI within the news business MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral Contact Us Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin