S4E11: Beth Segovia

What this episode covers

In this episode of Commerce Famous, Jason Nyhus sits down with Beth Segovia, CEO of TradeCentric, to discuss how B2B commerce is evolving in the age of AI. Beth shares how TradeCentric’s integration platform connects commerce and procurement systems to automate transactions, reduce friction, and protect the contract terms, pricing, and compliance requirements that buyers and suppliers depend on. The conversation explores why deterministic automation still matters even as agentic commerce emerges, and how AI can enhance workflows like onboarding, self-service, and shopping without compromising accuracy. Beth also shares how customers typically adopt TradeCentric after feeling the pain of manual processes, then expand usage across teams once they see the revenue and efficiency gains. Jason and Beth dig into the role of agencies and system integrators in helping companies identify the right timing for integration projects and implement proven solutions instead of building from scratch. If you’re interested in the future of B2B commerce, procurement automation, and the practical role of AI in enterprise workflows, this episode is for you.

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