S4E12: Bob Lewis
from Commerce Famous Podcast Hosted by Jason Nyhus, Robert Lewis
Robert Lewis | LinkedIn Impaqx – B2B ecommerce, consulting, implementation, digital marketing, PIM
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What this episode covers
In this episode of Commerce Famous, Jason Nyhus sits down with Bob Lewis, CEO and Founder of ImpaqX, for a deep dive into how wholesale distributors can turn digital commerce into a true business advantage. Bob shares how decades of experience across software, strategy, implementation, and wholesale distribution help his team design digital channels that are built around real customer needs—not just websites. The conversation explores what it takes to simplify complex distributor workflows, from “shop by job” experiences that match how contractors actually buy, to tools that help sales teams and customers work faster with better product data. Bob also explains why digital shouldn’t replace salespeople, but instead free them up to focus on higher-value relationships and complex deals. Jason and Bob dig into the metrics that really matter in B2B digital: attributed sales, self-service adoption, branch-level behavior, and the internal change management required to make a channel successful. They also discuss how AI is reshaping product content, quoting, and the future of distributor operations. If you’re looking to modernize wholesale commerce without losing the human touch, this episode is packed with practical insights.
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