S4E17: Value Creation & Measurement - Keeping Score

Watch this episode on YouTube: https://youtu.be/QiaLQlsa1xs How do you really know if your agency is winning? In this episode of Agency Navigators, Roe and Don unpack the true scoreboard every agency owner should be watching — value creation. CFOs don’t just crunch numbers — they measure impact. From growth and profitability to long-term agency valuation, Roe and Don reveal how to track the value you’re building every year and why it matters more than you might think. You’ll learn:  📈 The three buckets of value creation — paycheck, profit, and intrinsic agency value  💼 How to calculate and interpret the Rule of 20 (growth + profitability)  💡 Why value growth matters even if you’re not planning to sell anytime soon  📊 How to turn your agency’s financial data into a true performance scorecard  🤝 How Agency CFO helps owners feel safe, stay profitable, and keep growing Because at the end of the day, CFOs keep score—and the ultimate score is value. Key takeaway: “At the core of financial wellness is value creation. Measure it, grow it, protect it.” 👉 Subscribe for more Agency Navigators episodes that turn insight into action. If you need our expertise and outside perspective to implement needed changes in your agency - we’d love to hear from you - reach out today!  Connect with us!  Meet us: www.agencycfo.com  Listen to the audio: https://agencynavigators.buzzsprout.com/  Apple: http://apple.co/3sAQGoZ  Amazon: https://amzn.to/3nZGO4n  Spotify: https://spoti.fi/4anuTaB