S4E6: What Bubbles Up in... Global Experience Strategy
from What Bubbles Up Hosted by Phil and Barry
In this episode, our friend and colleague Tod Rathbone, Global Chief Strategy Officer at WongDoody, joins us for a drink and a chat about the world of Experience Strategy and its role in Digital Transformation. We frame up the two leadership mindsets of 'ambition v. fear', and explore which one led him to pivot away from advertising in order to focus solely on digital. We also discuss what Strategy means in the age of AI, the balance a strategist must strike when considering both 'what if' and 'what is', and Tod's concept of the 'the tyranny of enablement'. Drinks: Fort Hill Brewery Fresh Pick American IPA, New Realm Brewing Company Hoptropolis Tropical IPA, Brewery Ommegang Neon Rainbows New England Hazy IPA Links: www.wongdoody.com
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