PODCAST · arts
What Bubbles Up
by Phil and Barry
Where do great ideas come from? What techniques do different people use to develop them? And how do you know when an idea is truly great? Join Phil Golub, Barry Fiske and a different special guest every episode for a lively conversation over beers about the alchemy of developing brilliant ideas. So pop open a beer, crack open your mind and listen each week to see… what bubbles up!
Episodes
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S7E11: What Bubbles Up in...DesignUp Conference 2026!
In this special "Quick One", Barry comes to us live from Bangalore, India to tell our listeners about his time as both speaker and attendee at DesignUp 2026. This year, DesignUp celebrates its 10th anniversary, and it certainly did not disappoint. Barry and Phil discuss how the extent to which…
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S7E10: What Bubbles Up in...Creative Leadership Careers!
In this episode, Barry and Phil are joined by Kate Bannister, a seasoned creative recruiter and the owner of Hive Talent Advisors, for a chat and a drink about the strange, new world of recruitment and career advice for today's senior creative leaders. We discuss how creative leadership candidacy...
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S7E9: What Bubbles Up in...The Art of Creative Leadership
In this episode, Barry and Phil are joined by their old friend and former colleague, John McHale, a seasoned creative leader and Chief Creative Officer now leading startups as they forge new creative frontiers in the age of AI. Barry, Phil, and John enjoy several trips in the wayback machine as...
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S7E8: What Bubbles Up in...Config 2026!
In this quick one, Phil returns from San Francisco to join Barry and discuss all the latest and greatest features announced at Config 2026, Figma's annual product conference. We discuss how Figma is enabling global teams to better collaborate and enhance their work with AI, and how they are...
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S7E7: What Bubbles Up in...The Human Side of AI!
In this "quick one", Barry and Phil crack some beers and explore the impact of AI on design leadership, change management, and the future of work. They discuss recent developments in AI tools like Figma agent and Gemini, the cultural and emotional implications of AI adoption that come with this...
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S7E6: What Bubbles Up in...AI Startups!
In this episode, Barry and Phil are joined by Dave Peak, serial entrepreneur and the founder of AI startup EasyBee.AI, which focuses on building customizable agents for mid-market firms. Dave takes us through his storied career leading innovation strategies for companies large and small…
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S7E5: What Bubbles Up in...a Recap of SXSW 2026!
In this episode, Barry and Phil regroup from their time in Austin, Texas to share their thoughts on the week they spent attending SXSW 2026. Their takeaway from the festival was overall a feeling of hope and inspiration as they usher in what they see as a "Golden Age of Artificial Intelligence"....
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S7E4: What Bubbles Up...Live from SXSW 2026!
In this episode, Barry and Phil come to you LIVE from Austin, Texas and the SXSW 2026 Festival of Innovation. Recording live from Banger's Sausage House & Beer Garden, Barry and Phil have conversations with esteemed guests, friends and colleagues recapping the days events, including thoughts on...
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S7E3: What Bubbles Up in...A Preview of SXSW!
In this quick one, Phil and Barry crack a cold one and give the listeners a taste of what they can expect from their 2nd Annual appearance at the SXSW Innovation Festival and their panel discussion, "Lies My Creative Director Told Me: Myths of the Agency World". They discuss the other panels they...
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S7E2: What Bubbles Up in...CES 2026!
In this episode, Barry and Phil are joined once again by Global Innovation Expert and frequent guest Val Vacante, fresh off her stint at the Consumer Electronics Showcase, or CES, in Las Vegas. We explore the overall impressions of the event, the practical applications of technology, and unique...
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S7E1: What Bubbles Up in...Season 7!
Season 7 is upon is! And as we do every season, this first episode of the season is a preview of what's to come this year, which promises to be our best one yet. We celebrate the start of a new year by reflecting on our journey of storytelling over nearly a decade. We share our New Year's...
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S6E14: What Bubbles Up in...The Year in Flights!
What Bubbles Up fans! Another year, and another season in the books, which means it is time for our annual Year in Flights episode! This season, Phil and Barry celebrate the end of Season 6 with a recap of 6 of their favorite moments, each paired with a different beer (in increasing ABV %). We…
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S6E13: What Bubbles Up in...the AI Robot Revolution!
In this episode, Barry and Phil welcome David Richard, Entrepreneur and AI enthusiast joins us for a drink and a discussion about the evolving roles of design, designers, and business leaders in the age of AI. David regales us with his long journey through design, teaching, starting his own…
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S6E12: What Bubbles Up in...Global Design Thinking!
In this episode of, Phil and Barry engage in a rich conversation with CX Transformation Strategist, Author, and Podcaster Jenessa Carder about her journey from Boston to Japan and the cultural insights she has gained along the way. We discuss the importance of empathy in design, the challenges of...
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S6E11: What Bubbles Up in...Acting!
In this episode, Barry and Phil have a beer and a chat with Julianne Cross, an actor, writer, and filmmaker who left her career in media buying to pursue her passion for storytelling. Julianne discusses what it's like to go through the turbulent up's and down's of auditions, and the invaluable...
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S6E9: What Bubbles Up in...the Future of Agencies!
In this episode, Barry and Phil are joined by Matt Weiss, former President and Chief Growth Officer of Huge and founder of Soul Purpose Advisory, in a broad discussion about the future of Agencies, and Creative Professional Services in general. Matt shares his observations on which agencies will...
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S6E8: What Bubbles Up in...Config'25 (A Quick One)
In this 'Quick One' episode, Barry and Phil give their take on all the major announcements from Config, Figma's annual conference held at the Moscone Center in San Francisco. This year's Config featured 4 major product releases: Figma Sites, Figma Make, Figma Draw, and Figma Buzz. They also...
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S6E7: What Bubbles Up Live at SXSW with Melissa Kittson from NAB
We are still sharing great content from our live appearance at SXSW 2025 in Austin, Texas, and our attendance at the Meta Creators Event at Geraldine’s at the Hotel Van Zandt. This episode features our conversation with Melissa Kittson, the Director of Sponsorship and Advertising Strategic...
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S6E6: What Bubbles Up Live at SXSW with Phil Sage from Pepsico
We are still sharing great content from our live appearance at SXSW 2025 in Austin, Texas, and our attendance at the Meta Creators Event at Geraldine’s at the Hotel Van Zandt. This episode features our conversation with Phil Sage, the Sr. Director of Design & Innovation at PepsiCo. Originally…
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S6E5: What Bubbles Up Live at SXSW with Robin Raskin, Co-Founder of Virtual Events Group
We are still sharing great content from our live appearance at SXSW 2025 in Austin, Texas, and our attendance at the Meta Creators Event at Geraldine’s at the Hotel Van Zandt. This episode features our conversation with Robin Raskin, the former editor of PC Magazine, the Founder of the Virtual...
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S6E4: What Bubbles Up...Live at SXSW: Day 2 Recap
In this very special IRL episode, Barry and Phil come to you LIVE from the Meta Creators event at Geraldine's at the Hotel Van Zandt at SXSW 2025 in Austin, Texas where they recap their panel, "Enterprise Design: The Death of Innovation?". They discuss both their overall takeaways from the...
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S6E3: What Bubbles Up...Live at SXSW: Day 1 Recap
In this very special IRL episode, Barry and Phil come to you LIVE from SXSW 2025 in Austin, Texas. In this first in-person episode in 6 years of "What Bubbles Up", and in preparation for their panel, "Enterprise Design: The Death of Innovation?", Barry and Phil recap their experiences and…
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S6E2: What Bubbles Up in...Deepseek (A Quick One)!
In this episode, Barry and Phil do a quick one on the sudden rise and success of DeepSeek, the Chinese-developed open-source AI model, and its impacts on the stock market, geopolitics, and corporate investment strategies. We then take the opportunity to highlight our upcoming panel at South by...
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S6E1: What Bubbles Up in...Season 6!
Fresh off the holiday break, Barry and Phil ring in the New Year with a quick kickoff of Season 6 of What Bubbles Up! Starting off with some New Year's resolutions, Barry and Phil welcome a special guest - Perplexity AI - to give suggestions for what topics they should discuss (and, hilariously,...
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S5E14: What Bubbles Up in...The Year in Flights!
It's the holidays! And you know what that means...our annual "Year in Flights" episode, where we look back on the year that was, and discuss some of our favorite episodes from this past season, each one paired with a specific beer selection. This year, we're looking back at 6 episodes (yes, with…
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S5E13: What Bubbles Up in...Design Mentorship!
In this episode, Stacey Seronick, Senior Design Program Manager at IBM, joins us for a drink and a chat about being a strong mentor for junior designers within a large organization. We discuss how Stacey's matriculation at Bennington College, where she learned the nascent fundamentals of digital...
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S5E12: What Bubbles Up in...UX Research!
In this episode, Kate Moran, VP of Research & Content at Nielsen Norman Group, joins us for a drink and a chat about the world of UX Research. We discuss the fortuitous start of her work at NN/g, a graduate thesis with an 'audience of one' in Jakob Nielsen himself, which eventually led to her...
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S5E11: What Bubbles Up in...the India Design Community!
In this truly global episode, Phil finds himself all the way in Bangalore, India, where he joins WongDoody's CDO and CXO, Mohan Krishnaraj, and Global CXO and returning guest Ralf Gehrig for a far-reaching conversation about the growth and development of the India Design Community. Mohan and…
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S5E10: What Bubbles Up in...The CMO Role!
In this episode, we are joined by CMO, Marketing Strategist, Consultant, and Author Darren "Daz" McColl to discuss the role of the CMO in the age of digital transformation. Daz regales us with the incredibly journey he took to become the CMO of Neiman Marcus, after years in the trenches at…
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S5E9: What Bubbles Up in...The Future of Design Leadership!
With the seemingly endless creative possibilities made possible by the rise of GenAI, why does it seem more challenging than ever to be a Design Leader? In this episode, Adaptive Path co-founder, author, and Design Leadership coach Peter Merholz joins us for a beer and a chat to discuss this and...
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S5E8: What Bubbles Up in...The Future History of AI!
In this episode, Phil and Barry share a drink and a chat with film director, writer, and author James Cox, who joins on the eve of the launch of his new book, "Grand Theft AI". James shares with us his journey starting out as a celebrated young filmmaker out of NYU, getting opportunities right…
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S5E7: What Bubbles Up in...Config 2024! (A Quick One)
In this episode, Phil comes to us live from the Moscone Center in San Francisco to share his thoughts and experiences attending Config 2024, the annual conference held by the great folks at Figma. We talk about all the latest and greatest features coming to Figma and FigJam, as well as a new...
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S5E6: What Bubbles Up in...The Future of UX!
Barry and Phil are thrilled to be joined by Donald Chesnut, a CX, Product Design and Customer Success Leader and the former CXO of General Motors, Mastercard, and Sapient. In this episode, Donald regales us with a brief history lesson of how the field of UX evolved from the early days of AOL to…
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S5E5: What Bubbles Up in...Podcasting!
In this episode, Barry and Phil are joined by Podcaster, Entrepreneur, Author, and the Founder and CEO of Ginni Media, Ginny Saraswati. With roots in Sri Lanka, Ginny shares her story of spending a decade in terrestrial radio in her adopted hometown of Melbourne, Australia, seeing the trend…
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S54E4: What Bubbles Up in...Creativity!
In this episode, Barry and Phil are joined by none other than the Chairman and Co-Founder of WongDoody, Tracy Wong. Tracy discusses his notion of 'Creative Democracy', a team-oriented approach to the art and science of ideation, about which he is writing in an upcoming book. Borne of insight,...
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S5E3: What Bubbles Up in...Adobe Summit 2024!
In this episode, Barry returns from a week in Las Vegas for this year's installment of Adobe Summit. The theme of this year's Summit is 'Real World Application', wherein we discuss all the latest and greatest developments in the role of Generative AI in the Enterprise Content Supply Chain. We…
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S5E2: What Bubbles Up in...Global Experience Design!
In this episode, Ralf Gehrig, the Global Chief Experience Officer for WongDoody | Infosys, joins us for a drink and a chat about all things Experience Design in the year 2024! We begin with Ralf's origin story as the son of a butcher and restaurateur, followed by his entrepreneurial stints…
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S5E1: What Bubbles Up in...2024 New Year's Resolutions
In this episode, Barry and Phil welcome new guest Maury Postal, a strategist, Creative leader, digital nerd, and Principal of The Office of Maury Postal. Maury joins us for a drink and a chat about what predictions he has for 2024, and what he resolves to do about it. We discuss everything from...
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S4E12: What Bubbles Up in…2023: A Year In Flights
You’ve heard of beer flights. Well, get ready for a podcast flight! Join Phil and Barry as they host their annual Year in Flights episode and sample a collection of great moments from their fourth season of podcast interviews, each clip paired with a different craft beer. It’s been a fantastic...
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S4E11: What Bubbles Up in...The Future of Experience!
Barry and Phil are joined by Holden Bale, the Global Head of Experience and Commerce at Merkle, for a drink and a chat about where digital experiences are heading in the (not too distant) future. In this far-reaching and engaging conversation, we discuss the Four Forces that are impacting...
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S4E10: What Bubbles Up in...Graffiti Art!
In this episode, we are joined by Rocco Albano, a professional artist and classical art aficionado (plus VP of Customer Experience at Merkle). But in Rocco’s youth – he was PEZ, the infamous Philadelphia Graffiti artist. Today’s episode is the very personal story of Rocco’s evolution - from...
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S4E9: What Bubbles Up in....AI Toys & Gaming!
In this episode, long-time and multiple repeat guest Val Vacante, VP of Innovation at Dentsu Solutions, joins us for a drink and a chat about AI in gaming. Going all the way back to its 40-plus year origins in Pac-Man, Val discusses all the ways that gaming has sparked innovations in AI, and vice...
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S4E8: What Bubbles Up in...AI and the End of Design!
In this episode, returning guest Suff Syed joins us for a chat about his provocative report entitled 'The End of Design'. Already at almost 20,000 downloads since its release on his personal website, Suff's report lays out a strong argument for why Design leaders, by and large, have done…
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S4E7: What Bubbles Up in...Generative AI Storytelling!
In this episode, longtime friend and colleague Marco Ambrosio joins us for a beer and a chat about his new Generative AI storytelling platform, Magicbook. We discuss how becoming a parent inspired him to create his startup after a career in CX consulting and product innovation, and how technology...
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S4E6: What Bubbles Up in... Global Experience Strategy
In this episode, our friend and colleague Tod Rathbone, Global Chief Strategy Officer at WongDoody, joins us for a drink and a chat about the world of Experience Strategy and its role in Digital Transformation. We frame up the two leadership mindsets of 'ambition v. fear', and explore which one…
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S4E5: What Bubbles Up in...Adobe Summit!
In this special "Quick One", Barry calls in from Las Vegas, where he is attending this year's edition of Adobe's annual Digital Experience Conference known as Adobe Summit. He tells us about all the amazing technology products Adobe is introducing this year, many of which focus on AI and…
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S4E4: What Bubbles Up in...Thinking Big!
In this episode, Barry and Phil are joined by entrepreneur, author, and strategic innovation facilitator Aaron Bare. In this far-reaching conversation, Aaron shares the theories and concepts that form the theses of his bestselling book, "Exponential Theory: The Power of Thinking BIG". We discuss...
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S4E3: What Bubbles Up in...Generative Art!
In this episode, DesignOps leader and Visual Artist Marya Triandafellos joins us for a chat and a drink about the world of AI-driven generative art. We explore the fascinating nuances of art ownership in the age of NFT's, and what makes generative art pieces ownable or simply thievery. We discuss...
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S4E2: WBU Quick One... CES Recap
In this Quick One, Val Vacante, VP of Solutions Innovation at Dentsu, returns once again for a recap of everything she saw at this year's CES. We discuss all the cool innovations in wearables, AI-driven technology, and of course, massive televisions. We also talk about Dentsu NXT Space, an...
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S4 E1: What Bubbles Up in...Season 4!
Join Phil and Barry as they crack open a cold one and discuss what's in store for WBU listeners in this fourth season of What Bubbles Up! Drinks: Samuel Adams Boston Lager, Dogfish Head Craft Brewery Crimson Cru Red Ale
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ABOUT THIS SHOW
Where do great ideas come from? What techniques do different people use to develop them? And how do you know when an idea is truly great? Join Phil Golub, Barry Fiske and a different special guest every episode for a lively conversation over beers about the alchemy of developing brilliant ideas. So pop open a beer, crack open your mind and listen each week to see… what bubbles up!
HOSTED BY
Phil and Barry
CATEGORIES
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