S4E9: Brent Peterson

What this episode covers

Unlock the secrets to thriving in today’s rapidly evolving B2B landscape with insights from Brent Peterson, a recognized industry thought leader. In this episode, Brent reveals the groundbreaking report on the Current State of B2B Commerce Trends and Opportunities, crafted from real ground-level interviews with industry experts. Discover how the future of B2B commerce isn’t just about technology—it’s about strategic data management, modernization, and understanding the seismic shifts caused by AI, private equity, and platform control. Brent shares behind-the-scenes stories from interviews with 7 agency and tech innovators, uncovering how businesses are redefining their buying experiences, optimizing data readiness, and navigating the complex world of SaaS versus on-premise solutions. You'll discover actionable frameworks for assessing your platform needs, questions to ask your partners about technology modernization, and why data sovereignty is becoming a pivotal advantage for large enterprises. This episode breaks down the implications of open-source solutions, the rising importance of the CIO in securing IP, and how the democratization of AI solutions through community-driven open-source projects accelerates innovation—without sacrificing control. Brent’s insights will empower you to future-proof your business, whether you're a startup, SMB, or large corporation, by understanding the risks and opportunities in a world where data security and platform flexibility could define your success. If you want to stay ahead of the curve—grasp the strategic shifts in B2B commerce, learn how to leverage AI responsibly, and explore how on-prem versus SaaS impacts your business sovereignty—this episode is a must-listen. It’s not just a report; it’s your guide into the near future of B2B success. Brent W. Peterson is a seasoned industry strategist and the mind behind the authoritative report that offers a clear snapshot of where B2B commerce is headed in 2026 and beyond. Download the full report at contentcucumber.com and join the conversation that could redefine your approach to commerce.

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