S4N 082 Jay Kingley on Optimizing Referrability
from Sales for Nerds Hosted by Reuben Swartz
In this episode, former management consultant turned referrability expert Jay Kingley explains why he doesn't like referrals (seriously), and how to get the right kind of referrals. Jay shares how he became the partner with the best sales results, despite hating sales and the usual client entertainment song and dance. Plus, learn why 98% of people have the wrong format for their elevator pitch, and what to do instead. Sales for Nerds-- see show notes for all episodes. Track referrals, including how much business you get from them with Mimiran, the fun, "anti-CRM".
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