PODCAST · business
Sales for Nerds
by Reuben Swartz
The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.
Episodes
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S4N 104 John Vlach on Video Marketing for Beginners
John "the Video Guy" Vlach talks about how to get started with online video, even if you're not a professional and you've never recorded or posted a video before. John gives you the hardware and software tools you need, and more importantly, great how-to's on what video(s) to make, how to edit…
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S4N 103: Reuben Swartz on the Secret of Secrets
Differentiation is hard. So many people try to differentiate themselves in ways that aren't meaningful, or hard to prove. What if you could let your ideal prospects in on your secret(s)? What if you could help them see their world with new insight? In this episode, I delve into the secret of...
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S4N 102 Jill Lublin on Publicity and Kindness
When you've got a tiny business, getting people to know about you is often your biggest problem. Getting other people to talk about your business can be a huge help, but how do you get them to do that? In this episode, PR expert and author Jill Lublin discusses how she got into publicity, and how...
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S4N 101 Kari Mirabal on NAKED Networking
NAKED Networking expert Kari Mirabal stops by Sales for Nerds to discuss better ways to network. Make sure you're nurturing your network the right way with Mimiran. Find out more at www.mimiran.com.
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S4N 100 John Tyreman on Podcasting for Professional Services
Wow-- episode 100! Podcasting expert John Tyreman provides tips on using your podcast to get clients, including: Figuring out the right format for your podcast. How to get guests without stress. How to promote your podcast. What equipment you do (and don't) need And so much more. And if you're a...
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S4N 099 Lydia Lee on building a life you want with a business you love
Sometimes the allure of working for yourself turns into just having a lot of bosses and you can end up getting burn out all over again. Lydia Lee walked down that path and learned how to put her life first, despite some interesting obstacles (there's a literal exploding toilet), and build her...
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S4N 098 Kristin Zhivago on selling the way your customers buy
Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it. In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best...
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S4N 097 AI with ChatGPT for Solo Consultants
AI is all the rage these days (I get lots of pitches, some of them seemingly AI-generated, to come on Sales for Nerds and talk about AI). I decided to go to the source and have a conversation with ChatGPT from OpenAI. It was mindblowing, scary, and uncanny, all at the same time. Take a listen and...
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S4N 096 Tim Hyde on Getting Organized with a CRM
Tim Hyde from Win More Clients shares his entrepreneurial journey and the importance of using a CRM to get and stay organized. Tim also delves into how to find your ideal customers, and why you have to go where they are, because the number one problem solopreneurs face is that their best clients...
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S4N 095 Steve Ramona on Doing Business with a Servant's Heart
Sales may feel "icky", but serving others feels good, and leads to great results. In this episode, Steve Ramona, host of the Doing Business with a Servant's Heart podcast and the Together We Serve TV show discusses how he learned that his network was his net worth, and how you can do the same…
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S4N 094 Meridith Grundei on Effective Speaking
A lot of people hate public speaking. But whether you're officially a "speaker", or just someone who needs to talk to a "Zoom room" now and again, speaking effectively is critical to your business. Speaking coach Meridith Grundei shares how she went from shy kid who didn't want to answer…
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S4N 093: Alistair McDermott on becoming a Recognized Authority
Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche. This leads to easier marketing and sales and less wasted time and effort. Alistair shares his 5 step process for niching down and becoming that Recognized Authority. (An…
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S4N 092 Reuben Swartz on the 2 Step Sales Process for Consultants
It's easy to make sales overly complicated. (I've been guilty of that many times.) So here's the simple, 2-step sales process for consultants that doesn't require fancy sales skills or any of the hard selling at all. You can implement it when you're busy with clients or don't have any client…
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S4N 091 Rachel Nigro on treating your Body Well for Optimal Performance
To perform at our best, we need to fuel and nourish our bodies properly. But most fitness advice has everything backwards. In this episode, learn how personal fitness coach Rachel Nigro flips the conventional wisdom on its head, so you can feel better, look better, and perform better, without…
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S4N 090 Erica Holthausen on turning expertise into authority by publishing articles
While publishing a book is a great way for experts to gain (and broadcast) authority, you don't need to write a whole book to benefit from publishing. Erica Holthausen shares how you can get published in magazines and journals to boost your profile and attract ideal clients. Brought to you by...
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S4N 089 Rochelle Moulton on not avoiding conversations as you build your authority
Rochelle Moulton has made a career within a career of helping introverted consultants become effective sales people. She has done this with Arthur Anderson (back in the day) and now helps other solo consultants grow their practices without working more. This comes from growing authority, so more...
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S4N 088 Bridget Hom on hiring and firing the right mental team
"As entrepreneurs we're typically in relationship with our thoughts about people, versus people themselves", says Bridget Hom, mindset coach and author of Stuck on Ready. In this episode, Bridget discusses how to hire (and fire) the right mental team inside our own head, so we can have real...
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S4N 087 Kevin Whelan on Selling Your Expertise, Not Your Time
If you want to make more money with less stress as a consultant, it helps to move from implementor to advisor. Philosophy major and accidental "consultant to consultants" Kevin Whelan steps through his journey from building inexpensive websites to advising firms on their digital marketing…
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S4N 086 Richard White on Taking Good Notes
Taking good notes is essential for effective meetings, but most of us never learn how to do it well. In this episode, Richard White, founder and CEO of Fathom.video, a Zoom note-taking tool, explains how challenges with note-taking at his previous company led him to create this solution. Reuben...
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S4N 085 Tom Jackobs on Storytelling for Sales
Learn how Tom Jackobs went from almost going broke because he didn't know how to sell to hitting a 90% close rate by selling through stories. Tom's storytelling approach is authentic and doesn't require fancy sales techniques, just being attuned to the prospect and caring about their success.
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S4N 084 Steve Buzogany on Client Appreciation
How do you show appreciation for your best clients and partners? In this episode, Steve Buzogany from The Appreciation Advocate discusses how to turned around his real estate sales career and turned his gift for gifting into a whole new business, and how you can apply those same techniques to…
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S4N 083 Wayne Mullins on Full Circle Marketing that gets Results
Wayne Mullins, founder of Ugly Mug Marketing and author of Full Circle Marketing: Tranform Your Marketing & Turn Customers Into Evangelists stops by Sales for Nerds to help you focus marketing on what gets results, not what's prettiest or shiniest. Learn how he grew a landscaping business with...
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S4N 082 Jay Kingley on Optimizing Referrability
In this episode, former management consultant turned referrability expert Jay Kingley explains why he doesn't like referrals (seriously), and how to get the right kind of referrals. Jay shares how he became the partner with the best sales results, despite hating sales and the usual client...
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S4N 081 Michael Roderick on getting people to talk about you when you're not in the room
You don't want "word-of-mouth", you want to put words in people's mouths, so they say the right things about you when you're not around. Michael Roderick shares how he went from high school english teacher to Broadway producer in 2 years, by getting people to say (good) things about him when he...
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S4N 080 Franklin Taggart on building a creative business that you love
If you feel stuck at a job, or even in your own business, wondering why you don't have the passion for it anymore, Franklin Taggart, host of the "Your Own Best Company" podcast, can help you find the right path to create a business (and life) that's engaging and fulfilling (and profitable). More...
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S4N 079 Mark Firth on YouTube Video Marketing
Join guest Mark Firth as he shares his journey in digital marketing (and around the globe, from London to Bogota to Florida), and how he realized that posting on social media didn't give long last results. But YouTube's algorithm is different, and can help you connect with an audience. Find out...
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S4N 078 Michael Buzinksi on Doubling your Revenue with the Rule of 26
Doubling your revenue seems like a big task, but in this episode, Michael Buzinksi, author of The Rule of 26, shows you how you can improve 3 key metrics by 26%, to double your business. He also discusses the order to address the different metrics, and how to handle common problems. Of course…
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S4N 077: Jonathan Stark on how to ditch hourly billing
Hourly billing is the industry standard, but it creates perverse incentives for consultant and client. Jonathan Stark is a former software developer turned consultant, and host of the Ditching Hourly podcast. He shares his journey from realizing how hourly billing was hurting his firm to making...
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S4N 076 Corrie Loguidice on starting a consulting business
Corrie Loguidice was set to inherit the family business, but a series of traumatic events led her to change course and strike out on her own. Applying the lessons she had learned as an art major (you read that right) and a marketer, she built her own consulting practice and now helps other...
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S4N 075 Julie Brown on how to network the right way.
Julie Brown lauched never thought of herself as a master networker or professional speaker, but when someone asked her to give a talk on networking and the room was packed and people in the audience asked her to come talk to their firms, she knew she was on to something. In addition to being a...
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S4N 074 Cynthia Zhai on using your voice effectively
We communicate not just with words but with tone and body language. Voice coach Cynthia Zhai discusses how we can communicate confidently by being intentional about voice. We can't all sound like Morgan Freeman, but we can improve how we talk to be more effective.
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S4N 073 Ashley DePaulis teaches you to be nicer to your body
As business owners, we spend a lot of time trying to make our minds more productive, often without considering that our minds are connected to our bodies. If we don't take care of our bodies, we miss out on joy and productivity, and we load up on stress. Ashley DePaulis, who helps large...
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S4N 072 Rick Terrien on starting a business at any age
If you read the business news, you might think that you have to start a business by dropping out of college, or you're too late. But Rick Terrien, who did start a successful business while in college, and now runs the Center for Ageless Entrepreneurs, shows you that it's never too late, and that...
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S4N 071 Melisa Liberman on going from employee mindset to business owner mindset
Melisa Liberman loved working at a big consulting firm. But life had other plans and she ended up an independent consultant. She talks about how she struggled with the mindset shift from employee to business owner, and how you can make the leap much faster and with les stress.
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S4N 070 Liz Steblay on starting your solo consulting business
Liz Steblay details her journey from working mom at a Big 4 consulting firm, struggling to juggle everything, to becoming a successful independent consultant, and founding an organization to help others make the leap. Learn what she learned about managing money, finding clients, and staying sane.
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S4N 069 Will Russell on Getting Clients as an Introvert
Will Russell never set out to start a marketing agency, and as an introvert he wasn't excited about sales and marketing. But he knew his strengths and weaknesses, and created a spreadsheet to track his activities and their results. Almost everything he tried failed. But one tactic worked very…
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S4N 068 Reuben Swartz on Strategic Planning
Have you started (or finished?) business and life planning for 2022? Here are some thoughts on how to plan (and execute) effectively.
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S4N 067 Shaily Hakimian on Being Unforgettable
Can people tell how awesome you are from your website? Your social media profile? If not, why not? Social Media Sherpa Shaily Hakimian is here to help you be unforgettable and let people know how awesome you are.
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S4N 066 Sarah Elkins on how to tell your own story
Your stories don't define you-- how you tell them will. That's the title of Sarah Elkins' podcast and book, and the driving philosophy behind her communications consulting business. Learn how the stories you tell yourself and others can hold you back, and what to do about it.
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S4N 064 Michelle Tillis Lederman on forging authentic connections
As a "recovering CPA", Michelle Tillis Lederman never imagined becoming an author and expert on human connections. But you can benefit from her journey and learn how to forge authentic connections that will make your journey faster, easier, and better, and also more fun.
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ABOUT THIS SHOW
The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.
HOSTED BY
Reuben Swartz
CATEGORIES
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Frequently Asked Questions
How many episodes does Sales for Nerds have?
Sales for Nerds currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Sales for Nerds about?
The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the...
How often does Sales for Nerds release new episodes?
Sales for Nerds has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Sales for Nerds?
You can listen to Sales for Nerds on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Sales for Nerds?
Sales for Nerds is created and hosted by Reuben Swartz.
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