S5 E5: Conscious Consumerism: how not to tank the market - with Erin Moore

Please note: this episode does contain 'conversational profanity'I am so grateful for the knowledge that business coach, Erin Moore has brought into my life & so I’m delighted that Erin is back with me on An Equine Conversation this episode, to share more of her wisdom with you.In this episode, we’re taking a look at some of the gnarly problems that face micro & small businesses, especially those who work in caring industries (with a focus on the equine world). We consider some of the differences between big and small businesses, and how our consumer expectations differ between the two.We discuss how you, we, as consumers, can support micro & small businesses so that they/we, can continue to provide awesome products and services to you, …. and not contribute to ‘tanking the market’. Annnnd there might be some great tips in there for micro & small business owners too.There is so much in this episode that it’s hard to capture it all in a short, written intro, so you’ll just have to listen to hear all the wisdom within. Erin Moore:Erin Moore was a dog trainer for 13 years, and, by her own admission, made every mistake a dog training business owner could make. After burning out and leaving the industry completely, Erin knew that if she wanted to come back to it, she would need to figure out a different way to do things. So Erin did just that. She hired a coach and learned all about the business end of things, and that changed her entire business and her life. Now Erin coaches trainers on how to set up their businesses so that they can actually have a life and not burn out like she did!  In this episode we discuss: 1:24 - profanity warning1:52 - introduction to this episode & giving the context (shout-out to Jemima from the now closed Sweet Iron Co & Shelby from Milestone Equestrian)8:23 - welcome back Erin9:24 - the caring industry, small versus big businesses13:31 - defining ‘tanking the market’15:38 - I’ve done it & the absence of business education19:00 - being draw to a caring industry, our values & beliefs & how we can help more people21:11 - free content - time & effort and small versus big business24:41 - the impact on veterinarians32:07 - the extra load of financial stress & empathising with the humans35:33 - if we’re not financially secure, we can’t help anyone and regardless, we can’t help everyone37:41 - when small businesses make more money, they can help more people40:07 - the impact of not supporting small business42:01 - a snapshot of the different hats worn in a business & the costs you don’t see49:37 - the different aspects of running a micro or small business - besides the actual passion part52:22 - the correlation between neurodivergence & small business53:11 - where does the time go in business54:40 - the importance of self-care for how we show up in business (or what you get as a consumer)1:00:45 - what do we do as consumers - what’s your sphere of influence (shout-out to Samantha from The School of Visibility)1:09:37 - more top tips on what you can do & a summary of what you can do1:17:20 - episode wrap-up & what’s on next week Links from Erin:Free, thought-provoking resources on Erin’s website (and other ways to work with Erin too)Find Erin on Facebook at https://www.facebook.com/businessendoftheleash Our links mentioned this episode:  Sign-up to our email listAbbey's Run Equestrian websiteAbbey's Run Equestrian on Facebook Thank you to Matthew Bliss for podcast production & consultation. If you'd like him to help with your podcast, get in touch by email at [email protected]