EPISODE · May 5, 2026 · 29 MIN
S5EP3：不只是音樂節！Coachella 背後的體驗經濟與人性操作
from 珍心話大冒險 · host Jennifer
一場音樂節，為什麼可以讓數十萬人願意飛到沙漠、花上高昂費用，只為參與其中？ 這一集想和大家分享我人生第一次的Coachella體驗 除了過程中的新鮮和感動，也觀察到了另類商業模式的運作。 從定價、品牌置入到顧客終生價值（LTV）的建立，抽絲剝繭後發現這是一場成功的商模設計！ 在飛越大半個地球擁有難忘體驗的同時，也收穫了不同觀點和產業運作的邏輯模式。 我想每趟旅行都會帶來不同的課題，不只是物理上走得多遠，情緒感受和思維變化都是行進間的養分與積累。 -- Hosting provided by SoundOn
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S5EP3：不只是音樂節！Coachella 背後的體驗經濟與人性操作
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