S6:E1 - Annie Fleshman: From SaaS Startup to Founding Marketer at Cannabis Tech Leader Flowhub

In the premiere episode of Season 6 of The Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Annie Fleshman, Vice President of Marketing and founding marketer at Flowhub, live from Hall of Flowers Ventura. Since joining Flowhub in 2018, Annie has helped transform the company into one of the most trusted cannabis retail technology platforms in the United States. In this conversation, she shares her perspective on the evolution of cannabis retail, the challenges dispensaries face in today's market, and how technology can help operators create more efficient, profitable businesses. Annie also discusses her journey from SaaS marketing into cannabis, lessons learned from scaling high-growth companies, and why education and retailer empowerment remain at the heart of Flowhub's mission. Whether you're a dispensary operator, cannabis entrepreneur, marketer, or industry professional, this episode offers valuable insights into the technology shaping the future of cannabis retail. Topics Covered: • The current state of cannabis retail • Technology's role in dispensary success • Scaling a high-growth cannabis technology company • Building sustainable marketing systems • Retail education and industry empowerment • What's next for cannabis operators and brands Connect with Annie Fleshman: LinkedIn: https://www.linkedin.com/in/afleshman/    Learn More About Flowhub: Website: https://flowhub.com LinkedIn: https://www.linkedin.com/company/flowhub Instagram: https://www.instagram.com/flowhub   Follow The Women in CannaBusiness Podcast: Instagram: https://www.instagram.com/womenincannabusiness LinkedIn: https://www.linkedin.com/company/women-in-cannabusiness   #CannabisRetail #CannabisTechnology #DispensaryOperations #CannabisIndustry #Flowhub #WomenInCannabis #CannabisMarketing #HallOfFlowers #CannabisBusiness #WomenInCannaBusiness