#46 - S6:E2 - Angie Macaraeg: From Door-to-Door Sales to VP of Sales & Marketing at a Leading Cannabis Testing Lab

Live from Hall of Flowers Ventura with Angie Macaraeg, VP of Sales & Marketing at Encore Labs Recorded onsite at the Hall of Flowers Pre-Show Mixer hosted by Beard Bros Pharms in Ventura, California, this episode features a conversation with Angie Macaraeg, Vice President of Sales & Marketing at Encore Labs. Since entering the cannabis industry in 2018, Angie has worked her way from customer service to executive leadership, helping shape the growth of one of California's leading ISO-accredited cannabis testing laboratories. Today, she oversees sales strategy, client relationships, marketing initiatives, business development, and multi-state expansion efforts across California and Arizona. In this episode, Angie shares her journey through the cannabis industry, the evolving role of laboratory testing, and why quality assurance, compliance, and transparency are more important than ever for brands looking to succeed in today's market. We also discuss the challenges operators face navigating regulations, the importance of building trusted partnerships, and how education continues to drive industry progress. Whether you're a brand owner, operator, service provider, or simply curious about the behind-the-scenes systems that help keep the cannabis industry safe and compliant, this conversation offers valuable insights from a leader helping shape the future of cannabis testing. Connect with Angie & Encore Labs: 🌿 Instagram: @staygreenangeline 🌿 Instagram: @encorelabs 🌿 Website: Encore Labs About Women in CannaBusiness Women in CannaBusiness highlights the stories, experiences, and expertise of women shaping the future of cannabis through leadership, innovation, advocacy, and entrepreneurship. #WomenInCannaBusiness #HallOfFlowers #EncoreLabs #CannabisTesting #WomenInCannabis #CannabisIndustry #QualityAssurance #CannabisCompliance #LabTesting #BeardBrosPharms #HallOfFlowersVentura #CannabisLeadership