S6E05: Absolutely Flawless

S6E05: Absolutely FlawlessEver heard of a vub? If not, you’d better get used to theterm, as it is at the heart of the AI-enabled work of Flawless, now available as an extension in Media Composer. But what is it? How does it work? Does it mean that AI is taking over acting? What opportunities does it open up? Dive into this episode of Making the Media to discover the new tool which stands to revolutionize the need for re-shoots and has the backing of key actors’ unions too.Our Guest This EpisodePeter Busch, SVP, Customer Success, FlawlessPeter is an award-winning executive with over 25 years ofexperience scaling B2B assistive AI technologies in the global entertainment sector. Specializing in the commercialization of emerging tech, Peter has driven over $100M in lifetime sales, orchestrated global distribution via legacy partner integrations, and successfully guided two tech firms to mid-8-figure exits.As the founder of Faceware Technologies, Peter led thecompany to become the industry standard for facial motion capture, resulting in a strategic acquisition by Facebank, Inc. in 2021. Currently, as SVP on the growth and go-to-market team at Flawless, he is instrumental in bringing revolutionary Assistive AI tools (TrueSync, DeepEditor) to market , securing partnerships with industry leaders like ACE, MPEG, Avid, and Adobe.A key contributor to a 2015 SciTech Academy Award-nominatedworkflow, Peter’s work has powered Academy Award-winning films (Benjamin Button) and AAA gaming franchises (Call of Duty, FIFA, Grand Theft Auto, Halo). Most recently, he was voted by his peers as a Top 20 Technology Executive by the Entertainment Globalization Association (EGA).More ResourcesFor more on this topic, check outVideo Post-Production – Get the latest updates on Media Composer and AI-powered workflowsAvid Content Core – Discover more about Avid’s coming content data platform for media productionFlawless – See what’s new and dive into the capabilities of FlawlessContact UsQuestions? Comments? Cool ideas? Get in touch: [email protected]. FollowAvid at @avid.CreditsHosts:Craig Wilson and Ray ThompsonProduction team: Matt Diggs, Owen Lynch, and Wim Van den BroeckTheme:Music: Greg “Stryke” Chin