S6E06: Making MovieLabs Magic

S6E06: Making MovieLabs MagicIn 2019, MovieLabs published their 2030 Vision for the film and TV industry. What is their progress on delivering on that vision that stands to drive greater efficiencies, standards, and collaboration in the industry?In the latest episode of Making the Media, we delve into the world of MovieLabs and discover the work which has been done with Avid to help realize the ambitious vision for the future that is not too far away.Our Guests This Episode Jim Helman, CTO, MovieLabsJim Helman is an experienced technologist who brings toMovieLabs an extensive background in building entertainment-related products and a passion for innovation. At MovieLabs, Jim has led cross-industry initiatives including driving worldwide standards for high dynamic range (HDR)video and building the Entertainment Identifier Registry (EIDR), for which he received an Engineering, Science & Technology Emmy® Award. His work on security includes the development of the MovieLabs Enhanced Content Protection Specification (ECP), which established a hardware level of robustness for 4Kconsumer devices.Mark Turner, Program Director, Production Technology MovieLabsMark coordinates the Production Technology program for MovieLabs that created the 2030 Vision for the future of content creation. In Mark’s 25 years in the global media industry, he has always been at the intersection of technology and business models. Mark has held roles from product management to sales, strategy, business development, and partnerships for start-ups, to multi-billion-dollar corporates including Ryff Inc., Technicolor, Levels Beyond, RStor, Dolby Laboratories, Microsoft, BT Media & Broadcast, andEutelsat. Shailendra Mathur, VP of Architecture, AvidShailendra is a seasoned technology executive and industry leader specializing in managing large engineering organizations. With over 30 years of innovation experience, he has a proven track record of combining business acumen, technology thought leadership, and collaborative teamwork to define business transformation strategies for media enterprises. His work has consistently created competitive differentiations and business efficiencies. More ResourcesFor more on this topic, check outAvid Content Core – Discover more about Avid’s coming content data platform for media productionVideo Post-Production – Get the latest updates on Media Composer and AI-powered workflowsMovieLabs – Find out about the mission of the organization and its ongoing work to deliver on its 2030 Vision Contact UsQuestions? Comments? Cool ideas? Get in touch: [email protected]. Follow Avid at @avid.CreditsHosts:Craig Wilson and Ray ThompsonProduction team: Matt Diggs, Owen Lynch and Wim Van den BroeckThemeMusic: Greg “Stryke” Chin