S6E12 - The Agentic AI Pioneers

The new partnership between Google and Avid is driving innovative new workflows in news and post production. Generative AI from Google Gemini will be available directly in Media Composer, and Google search is powering content discovery in Avid Content Core to deliverefficiencies for production teams. In this episode, we explore the partnership, the practicalities of what AI in production can bring, and why it remains critical that AI is an assistant to the editor or the journalist, not the one who is in control. Anshul Kapoor | Head ofMedia, Telco and Games (TMEG) Market Development, Google Cloud Anshul is a media and entertainment executive with a passion for helping media companies build differentiated video services in the market. Anshul heads media solutions forGoogle Cloud globally and additionally heads TMEG Business Development in EMEA.In his role, Anshul is responsible for helping Telco, Media and Gaming companies leverage Google Cloud's cutting-edge AI technology to create innovative and engaging consumer experiences for their audiences, demonstratingsignificant business impact. He also identifies and capitalizes on new opportunities in the cloud across the Google ecosystem, particularly in the realm of AI-driven solutions.Prior to joining Google Cloud, he held various leadership roles at Ericsson, including general manager for its online video and media business.Guillaume Aubuchon, Avid VP of Product ManagementGuillaume leads product for the editorial and newsroom core at Avid—the tools professional editors and broadcasters use to make the content you watch. He is working to bring agentic AI into that workflow without breaking what makes it trustworthy. The first of these shipped at NAB 2026: Google Gemini integrated directly inside Avid Media Composer,driving persona-driven editor workflows and an AI recommendation engine that accelerates content discovery and rough-cut assembly inside editors' nativeenvironment. Beyond Media Composer, he drove the design of an autonomous newsroom assistant—a Gemini-powered agent that parses live feeds and metadata to propose structural story assemblies, with the editor holding final creativecontrol before anything reaches broadcast. Strict human-in-the-loop, designed for the regulatory and editorial standards broadcasters require. Anna Buzzard, Avid Senior Product ManagerAnna leads the international teams developing Avid Content Core and MediaCentral. With more than 15 years of experience in the broadcast, news, and sports industry, she is a highly creative, energetic, and passionate professional. Her background lies in product design, product strategy, Agile methodologies, pre-sales, and people management. More ResourcesFor more on this topic, check outAvidContent Core – Discover more about Avid’s award-winning Content Data Platform for media productionMedia Composer Extensions– Get the latest updates on hundreds of partner extensions in the works Video Post Production– Get the latest updates on Media Composer and AI-powered workflows Contact UsQuestions? Comments? Cool ideas? Get in touch:[email protected] Avid at @avid.CreditsHost: Craig Wilson Production team: Owen Lynch and Wim Van den BroeckTheme Music: Greg “Stryke” Chin