S6E14 - Avid at IBC 2026

At the IBC show in Amsterdam, Avid is unveiling a raft of new ways in which it is driving innovation in the media business. Get all the latest news in this special edition of Making the Media. Avid product leaders Kenna Hilburn and Guillaume Aubuchon join host Craig Wilson to delve into the key announcements from the show and the strategy behind the features and workflows. In the episode they discuss how connected planning, modern rundown, production, and publishing workflows across Avid Content Core, MediaCentral and Wolftech News, help teams accelerate content delivery across every platform. And in the world of post production, they focus on agentic editing, a new web-based Media Composer and outline Avid Content Core's media intelligence. Plus they set out why Avid’s approach to AI differs from others in the market, supporting the creative community. Our guests this episode: Kenna Hilburn, Chief Product Officer, Avid Kenna heads the Avid Product Management Team, responsible for the entire Avid product portfolio. As chief product officer, she is focused on turning vision into outcomes that matter. Recognized for leading transformational change, building and scaling high-performing teams, and simplifying complexity into clear strategies, she is experienced in guiding organizations through growth and transition while fostering cultures of accountability, collaboration, and impact. Guillaume Aubuchon, Avid VP of Product Management Guillaume leads product for the editorial and newsroom core at Avid—the tools professional editors and broadcasters use to make the content you watch. He is working to bring agentic AI into that workflow without breaking what makes it trustworthy. The first of these shipped at NAB 2026: Google Gemini integrated directly inside Avid Media Composer, driving persona-driven editor workflows and an AI recommendation engine that accelerates content discovery and rough-cut assembly inside editors' native environment. More Resources For more on this topic, check out Avid at IBC – Get the key announcements Register Now – Two new webinars for news andpostproduction. Ideal if you could not make it to the show Avid Content Core – Discover more about Avid’s award-winning Content Data Platform for media production Avid for News – Trusted by the world’s leading news organisations. Video Post Production – Find out how Media Composer is enabling AI-powered workflows Avid NEXIS storage solutions – Tried and tested storage solution for the most demanding production environments Contact Us Questions? Comments? Cool ideas? Get in touch:[email protected]. Follow Avid at @avid. Credits Host: Craig Wilson Production team: Owen Lynch and Wim van den Broeck Theme Music: Greg “Stryke” Chin