S6E3: “Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together”

In this episode, cultural psychologist Michael Morris joins host Jason Dressel. They discuss Morris’ book “Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together,” and Morris explains how tribal instincts are rooted in shared culture and solidarity rather than conflict and can be a powerful asset for companies that use them authentically and strategically.