S6E32: 6 Layers of Culture to Make Your Brand Effective // Mark Miller and Ted Vaughn, Historic Agency

You've heard the phrase, "Culture eats strategy for breakfast." Well today, our guests will talk about how bad culture eats your brand for breakfast. Listen in as our guests outline five pillars of your brand promise and six layers of culture to help your brand be effective. Are you getting the traction you hoped for with your marketing dollars?    Today, our conversation is about a topic that has undermined and wasted countless resources that organizations have invested in their marketing campaigns.    You might be asking why are we talking about marketing on the Flourishing Culture Podcast?  Today, I believe we are going to reveal the secret behind expanding your brand.    My guests today are Mark Miller and Ted Vaughn, Cofounders of the Historic Agency and authors of the book Culture Built My Brand: The Secret to Winning More Customers Through Company Culture.    Find full show notes here: https://bit.ly/markandtedhistoric Share the love. If you enjoyed this episode, please rate it on Apple Podcasts and write a brief review. https://podcasts.apple.com/us/podcast/the-flourishing-culture-podcast/id1060724960?mt=2  By doing so, you will help spread our podcast to more listeners, and thereby help more Christian workplaces learn to build flourishing cultures. Follow our Host, Al Lopus, on Twitter https://twitter.com/allopus Follow our Host, Al Lopus, on LinkedIn https://www.linkedin.com/in/allopus/ Email our host at [email protected]