S6E6: What Bubbles Up Live at SXSW with Phil Sage from Pepsico

We are still sharing great content from our live appearance at SXSW 2025 in Austin, Texas, and our attendance at the Meta Creators Event at Geraldine’s at the Hotel Van Zandt. This episode features our conversation with Phil Sage, the Sr. Director of Design & Innovation at PepsiCo. Originally from Wales, Phil shares his thoughts on innovation and what is required of designers who are creating AI-powered experiences. This includes the increased need for systems thinking, empathy for those less capable, including student athletes, and open debate about the benefits and inherent risks of automation. Enjoy!Drinks: MultipleLinks: https://www.pepsico.com/