S8, E7: The Designer’s Growth Plan: Brand and Interior Product Launch Strategy with Ericka Saurit

When you have your own business, you have to do everything—from designing and selling to marketing and growth. But the real power lies in building a brand that goes beyond products or services. It’s about creating spaces and experiences that are meaningful, where people feel connected and inspired. Branding for designers isn’t just about visuals; it’s about telling a story that reflects your values, resonates with your audience, and builds trust over time. When done right, branding helps you stand out in a crowded market, sell with purpose, and grow a business that makes a lasting impact. In today’s episode, we’re joined by Ericka Saurit, who shares insights on what interior designers truly need today—from brand strategy and product launches to story-driven marketing that fuels growth. We don’t just talk about branding—we dive deep into the different ways to launch a product collection, how to stand out in a saturated market, and what marketing trends designers need to be paying attention to right now, including podcasting. Ericka Saurit is a brand strategist, educator, and former interior designer with over 25 years of experience shaping culture through design and storytelling. She’s worked with iconic brands like Airbnb, Tag Heuer, and Estée Lauder, and now empowers interior designers, architects, and creatives to grow their businesses through story-driven marketing that connects and converts. 🎧 Tune in now to learn how to refine your message, launch with impact, and future-proof your marketing strategy.   Key Highlights from the Episode: [00:01] Intro and a bit about your guest, Ericka Saurit [05:21] Ericka’s background: From interior designer to branding expert  [08:32] How the interior design industry has evolved over the past 18 months  [13:30] Aligning your business strategy with marketing goals  [16:34] Podcasting, storytelling & tools to help you stand out as a designer [22:30] Revenue streams: What’s working now for design businesses [25:30] Understanding: Licensing, Private Label, White Label, & Ecommerce  [34:18] What to consider when setting your marketing goals [39:40] How to build confidence and boldness through market shifts [46:23] What’s new at Ericka’s company and how she supports clients  [47:59] A quick recap and how to partner with Thrive in Design [55:58] Wrap-up and end of the show Notable Quotes:  “There will always be someone ahead of you who can advise you and give you insights on how to make the best decisions.”  “You have to have a different strategy when the market shifts; the way you show up to market yourself has to change and evolve.” “Having a product line is a great way for a designer to expand their business.”  Let’s Connect: Connect with Ericka Saurit: Websites: https://www.marketingschoolforcreatives.com/                                        https://www.sauritcreative.com/  LinkedIn: https://www.linkedin.com/in/erickasaurit/ Learn more about Thrive In Design:  Website: thriveindesign.co Instagram: @thriveindesign Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ 🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps 📚Enroll in the School of Strategy by Thrive In Design:  https://www.thriveindesign.co/school